Plastic Surgery Marketing.
The Complete Guide.
In this extensive guide, we have outlined a range of marketing channels that plastic surgery clinics can utilize. We have divided the ideas into two categories: digital marketing and traditional marketing.
Our aim is to assist your practice in expanding its reach and attracting more patients. If you’re interested in taking your plastic surgery clinic to the next level, we invite you to contact us for a consultation. Our team will collaborate with you to design customized solutions that align with your business objectives.
Plastic Surgery
Digital Marketing
In order to remain competitive and expand your practice, it’s important for plastic surgery clinics to engage in digital marketing. By building an online presence, you can showcase your services, attract new patients, and establish your practice as a leader in the industry. Effective digital marketing involves more than just having a well-designed website – it also requires utilizing various online platforms such as social media, informative blogs, accurate directory listings, reputation management, search engine optimization, and pay-per-click advertising. By utilizing these tools and targeting your marketing efforts, you can attract and retain patients for your plastic surgery clinic.
Digital Marketing for Plastic Surgery
Digital marketing allows for better tracking and measurement of your marketing efforts. With tools such as Google Analytics, you can track website traffic, user behavior, and conversion rates to gain insights into what is working and what needs improvement. This data can inform future marketing strategies and help you make data-driven decisions to optimize your marketing efforts. By regularly analyzing and adjusting your digital marketing strategies, we can continually improve your online presence and attract even more patients to your plastic surgery clinic.
Effort Gauge
Plastic Surgery Website Design
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$3,500+ (custom)
Plastic Surgery
Web Development
WHY WEBSITE DEVELOPMENT IS IMPORTANT
of visitors hesitate to trust your business if your website is not high-quality.
of users are less likely to return to a website after a bad experience.
of users are more likely to make a purchase from a mobile-friendly website.
Your website is your digital business card.
Your plastic surgery clinic’s website plays a vital role in attracting potential patients and making an excellent first impression. A well-designed website must have a visually appealing design that effectively communicates your practice’s services and benefits while being easy to navigate and use. It should be designed to engage visitors and convert them into actual patients.
An effective website should feature your surgical treatments and services, your experienced team, and your office’s ambiance. Additionally, it should be fully responsive and compatible with different devices, ensuring that potential patients can easily access the information they need and book appointments without hassle.
It is crucial to choose a digital marketing agency with specialized expertise in plastic surgery website design. Prospekt Digital, has extensive experience in creating high-converting websites for plastic surgery clinics. Our team uses specific design elements, such as before-and-after galleries, procedure animations, and informative blogs to encourage potential patients to schedule appointments. We will ensure that your website accurately represents your brand and effectively communicates the benefits of your services.
Key components for a plastic surgery website:
- Valuable Information
- Engaging Aesthetics
- Clear Brand Image
- Mobile Friendly
- Optimized For High-Conversions
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Plastic Surgery Search Engine Optimization (SEO)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Plastic Surgery SEO
WHY SEO IS IMPORTANT
of all Google searchers click websites that are on the first page.
of online experiences begin with a search engine.
of website traffic comes directly from organic search.
The art of optimizing your online presence.
Enhancing the online visibility of your plastic surgery clinic is essential, and search engine optimization (SEO) plays a vital role in achieving this goal. SEO aims to enhance the relevance and authority of your website to search engines like Google, attracting more visitors to your site. By optimizing your website for specific keywords and phrases, you increase your chances of ranking higher on search engine results pages (SERPs) when a potential patient types a query into a search engine.
Effective SEO for plastic surgery clinics involves various tactics, including conducting thorough keyword research, optimizing your website’s content and structure, building high-quality backlinks, and staying up-to-date with the latest trends and best practices. It’s important to note that SEO is an ongoing process, as Google’s algorithm constantly evolves, and your competitors are always working to improve their SEO strategies.
At Prospekt Digital, we provide customized SEO solutions tailored to your business goals, ensuring that your plastic surgery clinic’s website ranks high in search results and attracts more patient leads. Our team of experts stays abreast of the latest industry trends and best practices to help improve your online visibility, ultimately leading to more patient leads and conversions.
5 Key strategies to plastic surgery SEO success:
- Content Building
- Link Generating
- Website Structure Organization
- Key-Word Research
- Website Optimization
Effort Gauge
Plastic Surgery Local Search
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult and Tedious
Regular Cost
$250+/month
Local Directory Listings For
Plastic Surgery
WHY LOCAL SEARCH IS IMPORTANT
of Google users who perform a local search will visit a businesses within 5 miles of their location.
of all Google searches are seeking local information.
of local mobile searches result in a store visit within one day.
The digital compass which points to your website.
It is crucial for plastic surgery clinics to maintain consistency and accuracy in their online directory listings to improve their online presence. With numerous directories available on the web, ensuring that the information listed is correct and up-to-date is essential. Inconsistencies can confuse search engines and affect the clinic’s online credibility.
Maintaining consistent NAP+ information, including the clinic’s name, address, phone number, and other crucial details, across all directories is vital. This practice helps to build trust with potential patients and increases traffic to the clinic’s website. It also plays a crucial role in the clinic’s SEO marketing strategy.
Having accurate and consistent listings across various directories can help search engines understand the clinic’s location and services, leading to higher search engine rankings and increased visibility. At Prospekt Digital, our team of experts helps plastic surgery clinics verify and maintain their directory listings to ensure that they stand out in the crowded digital space and attract more patient leads.
NAP+ information must be accurate and consistent:
- Business Name
- Business Address
- Business Phone
- Business Services
- Business Hours
- Business Photos
- Links To Website
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Plastic Surgery Social Media Marketing (SMM)
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Plastic Surgery SMM
WHY SMM IS IMPORTANT
of users are directly influenced by a brand's social media.
of social media users use social media to research products.
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
The virtual megaphone that amplifies your brand.
Plastic surgery clinics can significantly benefit from an active social media presence, where they can showcase their expertise and share informative content about various cosmetic procedures and treatments. However, managing multiple social media profiles can be a daunting task, especially for busy clinics that prioritize providing high-quality patient care.
At Prospekt Digital, we offer a comprehensive social media management service that takes the burden of consistent posting and engagement off your team’s shoulders. With our expertise, your clinic’s social media profiles remain active, engaging, and up-to-date, without requiring a significant investment of time and resources from your team. Our team of social media experts creates custom social media plans tailored to your practice’s unique needs and goals.
We craft engaging content that resonates with your target audience, including high-quality images, videos, and informative posts that highlight your services and expertise. With our help, your plastic surgery clinic can build a strong online presence, attract new patients, and establish your practice as a leading provider of cosmetic services in your area.
Social Media Marketing requirements:
- Staying consistent
- Engage with potential and current clients
- Researching your target audience
- Developing and maintaining a clear brand image
- Frequent posting every week
- Attractive and informating content
Effort Gauge
Plastic Surgery Search Engine Marketing (SEM)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Google PPC Ads For Plastic Surgery
WHY GOOGLE PPC (SEM) IS IMPORTANT
of search engine users say finding relevant information is easier with paid ads.
of people click on Google Ads when they are looking to buy an item online.
of the clicks on a Google page are on the top 3 paid advertising spots.
The high-speed elevator to the top of search results.
Plastic surgery clinics can take advantage of paid search advertising to enhance their online presence and attract potential patients. By leveraging Google’s Pay Per Click (PPC) advertising, clinics can increase their visibility online and attract clicks from users searching for relevant terms. PPC campaigns can be an affordable way to generate leads and attract new business, as payment is only required when someone clicks on the ad.
However, creating and managing successful PPC campaigns requires specialized expertise and an in-depth understanding of search engine marketing principles. Prospekt Digital’s team of experts can help plastic surgery clinics create targeted and effective PPC campaigns that maximize return on investment and generate high-quality leads.
Our team conducts extensive research on the target audience, competition, and market trends to craft ads that resonate with potential patients. By targeting the right keywords and demographics, the PPC ads will attract clicks from individuals who are most interested in the clinic’s services, leading to a higher return on investment. We work closely with the clinic to ensure that the PPC campaign aligns with their specific business goals and provides measurable results.
A high Ad Quality Score determines an ads visibility and cost:
- Ad and keyword relevance
- Landing page experience
- Expected click-through rate (CTR)
- Ad format
- Historical ad performance
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Plastic Surgery Facebook & Instagram Ads
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Facebook & Instagram Advertisements For
Plastic Surgery
WHY META ADVERTISING IS IMPORTANT
of Facebook users visit the site daily, and 51% visit multiple times per day.
of Instagram users discover new products through the app.
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
The virtual racecar that drives traffic to your website.
Plastic surgery clinics can leverage Facebook and Instagram advertising to promote their services and reach potential patients effectively. These social media platforms have billions of active users, offering unparalleled opportunities to build brand awareness and attract leads.
At Prospekt Digital, we start by conducting a comprehensive analysis of the clinic’s target audience and competition. Based on this information, we create highly-targeted ads that appeal to potential patients. By utilizing advanced technology and tools, we develop and manage visually appealing Facebook and Instagram ads that highlight the benefits of the clinic’s treatments and services.
Our team uses multimedia content like images, videos, and other visually engaging elements to showcase the clinic’s offerings. We also tailor ad messaging and copy to appeal directly to potential patients, emphasizing the clinic’s unique selling points and advantages.
We continuously analyze and optimize the ads to maximize return on investment and effectiveness, ensuring that the clinic’s message reaches the right audience. With our comprehensive Facebook and Instagram advertising solutions, plastic surgery clinics can build brand awareness and attract high-quality leads while maximizing ROI.
Successful Facebook and Instagram ad requirements:
- Clear campaign objective
- Targeted audience
- Compelling ad copy and creative
- Relevant, high-quality landing page
- A/B testing and optimization
- Ad budget management
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Plastic Surgery TikTok Ads & User-Generated Content (UGC)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
TikTok Ads & UGC For Plastic Surgery
WHY TIKTOK ADS AND UGC IS IMPORTANT
of TikTok users have discovered a new product or service on the platform.
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.
The dynamic duo with a goal to boost your brand.
Plastic surgery clinics can harness the power of TikTok advertising and user-generated content (UGC) to target younger audiences and increase brand awareness. By creating visually stunning videos that showcase their unique services and treatments and promoting them to specific demographics, interests, and behaviors, plastic surgery clinics can reach potential customers who are most likely to be interested in their offerings.
In addition to advertising, user-generated content (UGC) can be an effective tool for plastic surgery clinics on TikTok. Encouraging customers and influencers to create and share their own videos showcasing their experiences and the benefits of their services can build trust and create social proof.
Prospekt Digital can assist plastic surgery clinics in leveraging TikTok’s potential by creating engaging and creative content that highlights their services and treatments. We tailor content to your perfect audience, maximizing visibility and generating interest in the clinic.
Effective TikTok ad campaign requirements:
- Clear campaign objectives
- Engaging ad creatives
- Targeted audience
- Trend-focused
- Influencer partnerships
- Measurable goals
- Regular optimization
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Offline Plastic Surgery Advertising Methods
Acquiring New Clients
Minimally Effective
Doing It Yourself
Difficult & Expensive
Regular Cost
$300 - $50,000/month
Traditional
Plastic Surgery Advertising Methods
MINIMUM COST:
- Transit Ads (Bus/Stops Interior or Exterior: $500+/month
- Local TV Ads: $500+ for 30 second ads
- Local Radio Ads: $2,000+ per month
- Billboard Ads: $1,000+ per month
- Local Newspaper Ads: $1,000+ for quarter page
- Direct Mail: $300+ for 1,000 post cards
Old-school methods that captivate audiences.
As technology advances, traditional marketing channels such as television, radio, and billboards have become less effective in reaching potential patients for plastic surgery clinics. These channels target individuals when they are not in the digital world, making it challenging to reach the right audience. Furthermore, traditional advertising methods can be expensive and challenging to track their effectiveness.
We understand the importance of digital marketing for plastic surgery clinics and offer a variety of solutions to reach the target audience effectively. Our digital marketing campaigns include paid search ads, social media ads, and email marketing. Paid search ads are cost-effective as businesses only pay when users click on their ads, allowing them to generate leads and attract new patients without breaking the bank.
Although traditional advertising can still be effective in some cases, we believe it is crucial to track its effectiveness and return on investment to ensure it is cost-effective.
Traditional marketing is on the decline.
With the world becoming more digital, traditional marketing channels such as TV, radio, and print are becoming less effective in promoting plastic surgery clinics. In order to remain competitive, plastic surgery clinics need to prioritize digital marketing to increase brand awareness, attract more leads, and ultimately drive revenue growth. By leveraging digital marketing channels such as social media, email marketing, and paid search ads, clinics can effectively reach their target audience and gain a competitive advantage.
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Plastic Surgery Email Marketing
Acquiring New Clients
Rarely Effective
Doing It Yourself
Fairly Easy
Regular Cost
Free - $1,500/month
Email Marketing
For Plastic Surgery
WHY EMAIL MARKETING IS IMPORTANT
of consumers say that marketing emails influence their purchase decisions.
Personalized campaigns that keep you top of mind.
Email marketing is a crucial part of any plastic surgery clinic’s digital marketing strategy. It offers an affordable way to keep current patients up-to-date on new services, specials, and upcoming events while also generating new leads through referral programs.
Building and maintaining a comprehensive database of patient email addresses is essential for effective email marketing. Your website’s forms should be connected to your email marketing software to ensure that new patient email addresses are automatically added to your database.
We suggest sending a monthly email newsletter to keep your current patients engaged and informed. The newsletter should include valuable information about new treatments, promotions, and plastic surgery-related advice. In addition, implementing a referral program can be an effective way to reward patients who refer new patients to your clinic, ultimately increasing your patient base.
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Plastic Surgery Blogging
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Blogging For Plastic Surgery
WHY BLOGGING IS IMPORTANT
more website visitors for businesses that prioritze blogs than those who don't.
Inject a dose of personality and expertise into your website.
Generating blog posts on your plastic surgery clinic’s website is an effective strategy to enhance your online presence and attract potential patients. Through offering informative content related to your services, you can build trust with your target audience and establish your clinic as an authority in the field. Blogging can also enhance your website’s search engine optimization, as search engines prefer websites that regularly publish new and relevant content.
To keep your website updated and fresh, it’s important to post blogs consistently. Ideally, you should aim to publish at least one blog per month, focusing on a specific treatment or procedure that your clinic provides. Each blog should offer comprehensive information and helpful tips that are relevant to your target audience. You can share your blog posts on your social media pages and through email marketing campaigns to increase your reach and engagement.
Generating high-quality blog content regularly can be challenging for busy plastic surgery clinics. To tackle this issue, many businesses choose to outsource their blogging tasks to digital agencies or freelance writers. This ensures that your blog posts are well-written, informative, and engaging without taking up too much of your staff’s time. By outsourcing your blog writing, you can concentrate on providing excellent patient care and growing your practice.
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Plastic Surgery Business Partnerships
Acquiring New Clients
Fairly Effective
Doing It Yourself
Easy
Regular Cost
Free
Plastic Surgery
Business Partnerships
WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
increase in revenue growth for businesses that have successful partnerships.
Two is better than one. Join forces to elevate your brands.
Partnering with other businesses can be a highly effective strategy for plastic surgery clinics looking to increase their visibility and revenue. By teaming up with complementary businesses, clinics can leverage each other’s expertise, resources, and networks to expand their service offerings and reach a wider audience.
One effective way for plastic surgery clinics to collaborate with other businesses is by partnering with local media outlets. This can involve writing articles or appearing on TV shows to showcase their services and establish themselves as industry experts. Hosting contests, giveaways, and events on social media in partnership with other businesses can also be an effective way to build relationships with customers and generate buzz around new services or products.
To ensure a successful partnership, it’s important to choose partners that share similar values and are committed to success. Clear communication and defined expectations are crucial to ensure that both parties benefit. By partnering with reputable businesses and maintaining a collaborative relationship, plastic surgery clinics can increase patient traffic, boost revenue, and enhance their brand image.
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Plastic Surgery Referral Strategies
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult
Regular Cost
Free
Plastic Surgery
Referral Strategies
WHY REFERRAL STRATEGIES ARE IMPORTANT
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.
Incentivize loyal customers to become brand ambassadors.
Referrals are a valuable tool for plastic surgery clinics to attract new patients who trust the recommendation of someone they know. A structured referral program can help increase business and retain loyal customers. Offering incentives like discounts or free treatments can encourage current patients to refer their friends and family to the clinic.
To have a successful referral program, it’s important to establish a clear process for both patients and staff. Staff can play a significant role in generating referrals by utilizing their relationships with patients. Encouraging staff to participate in the referral program can motivate them to become brand advocates and increase financial incentives for referring patients.
The referral program should be simple and easy to understand, with clear guidelines for incentives, a straightforward referral process, and smooth reward redemption. A well-executed referral program can spread the word about the plastic surgery clinic, increase patient loyalty, and lead to sustained growth and revenue.
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Plastic Surgery Open Houses & Events
Acquiring New Clients
Fairly Effective
Doing It Yourself
Time-Consuming
Typical Cost
$500+/event
Plastic Surgery
Open Houses & Events
WHY OPEN HOUSES & EVENTS ARE IMPORTANT
of consumers have a more positive opinion of a brand after attending an event.
Create unforgettable brand experiences for your customers.
Hosting an open house event is an effective way for plastic surgery clinics to showcase their values and attract new patients. It provides an opportunity to introduce potential patients to the clinic, demonstrate its facilities and services, and connect with the local community. Open house events can be tailored to the ideal patient to ensure their success.
Events can be organized to attract patients considering plastic surgery. By offering activities, catering, and office tours, an open house event can be more engaging and enjoyable for attendees.
Regularly hosting open house events, at least once a year, is crucial to maintaining patient engagement and loyalty. These events must be informative, fun, and engaging. By evaluating feedback from past events, clinics can identify areas for improvement and make each event even better. A successful open house event can help attract new patients and build a loyal patient base for the plastic surgery clinic.
More connections with less time and effort.
Learn how Digital Marketing helps your plastic surgery clinic connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!