Roofing Marketing.
The Complete Guide.
In this comprehensive guide, we have compiled a list of marketing channels that roofing businesses can leverage to increase their brand awareness and attract more clients. We have categorized these strategies into two groups: digital marketing and traditional marketing.
Our primary objective is to help your roofing business grow its customer base and expand its reach. If you are looking to elevate your roofing business to the next level, we encourage you to get in touch with us to schedule a consultation. Our team will work closely with you to create tailored solutions that align with your business goals.
Roofing Digital Marketing
To stay ahead of the competition and expand your roofing business, engaging in digital marketing is crucial. Building a strong online presence can help you showcase your services, attract potential clients, and establish your business as an industry leader. Effective digital marketing involves more than just having a well-designed website. It also includes utilizing various online platforms such as social media, informative blogs, accurate directory listings, reputation management, search engine optimization, and pay-per-click advertising. By using these tools and targeting your marketing efforts, you can successfully attract and retain customers for your roofing business.
Digital Marketing for Roofing
Digital marketing offers the advantage of better tracking and measurement of your marketing efforts. With tools like Google Analytics, you can monitor website traffic, user behavior, and conversion rates to gain insights into what works and what needs improvement. This data can be used to shape your future marketing strategies and enable you to make data-driven decisions to optimize your marketing efforts. By regularly analyzing and fine-tuning your digital marketing strategies, we can continually enhance your online presence and attract more customers to your roofing business.
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Roofing Website Design
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$3,500+ (custom)
Roofing Website Development
WHY WEBSITE DEVELOPMENT IS IMPORTANT
of visitors hesitate to trust your business if your website is not high-quality.
of users are less likely to return to a website after a bad experience.
of users are more likely to make a purchase from a mobile-friendly website.
Your website is your digital business card.
A roofing business’s website is a critical tool for attracting potential customers and making a positive first impression. A well-designed website should have an appealing visual design that effectively communicates your services and benefits while also being user-friendly and easy to navigate. It should be designed to engage visitors and turn them into paying customers.
A successful website should showcase your roofing services, your skilled team, and your business’s atmosphere. Furthermore, it should be fully responsive and compatible with various devices, ensuring that potential customers can easily access the information they need and book appointments with ease.
Selecting a digital marketing agency with specialized expertise in roofing website design is crucial. At Prospekt Digital, we have significant experience creating high-converting websites for roofing businesses. Our team uses specific design elements, such as informative blogs and engaging social media content, to encourage potential customers to schedule appointments. We will ensure that your website accurately reflects your brand and effectively communicates the benefits of your roofing services.
Key components for a roofing website:
- Valuable Information
- Engaging Aesthetics
- Clear Brand Image
- Mobile Friendly
- Optimized For High-Conversions
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Roofing Search Engine Optimization (SEO)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Roofing SEO
WHY SEO IS IMPORTANT
of all Google searchers click websites that are on the first page.
of online experiences begin with a search engine.
of website traffic comes directly from organic search.
The art of optimizing your online presence.
Improving the online visibility of your roofing business is crucial, and search engine optimization (SEO) is a powerful tool for achieving this objective. SEO aims to enhance the relevance and authority of your website to search engines like Google, attracting more visitors to your site. By optimizing your website for specific keywords and phrases, you increase your chances of ranking higher on search engine results pages (SERPs) when a potential customer types a query into a search engine.
Effective SEO for roofing businesses involves various tactics, including comprehensive keyword research, optimizing your website’s content and structure, building high-quality backlinks, and staying up-to-date with the latest trends and best practices. It’s worth noting that SEO is an ongoing process, as Google’s algorithm continually evolves, and your competitors are always improving their SEO strategies.
At Prospekt Digital, we offer tailored SEO solutions that align with your business objectives, ensuring that your roofing business’s website ranks high in search results and attracts more customer leads. Our team of experts keeps up-to-date with the latest industry trends and best practices to improve your online visibility, ultimately resulting in more customer leads and conversions.
5 Key strategies to roofing SEO success:
- Content Building
- Link Generating
- Website Structure Organization
- Key-Word Research
- Website Optimization
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Roofing Local Search
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult and Tedious
Regular Cost
$250+/month
Local Directory Listings For Roofing
WHY LOCAL SEARCH IS IMPORTANT
of Google users who perform a local search will visit a businesses within 5 miles of their location.
of all Google searches are seeking local information.
of local mobile searches result in a store visit within one day.
The digital compass which points to your website.
Maintaining accuracy and consistency in online directory listings is critical for roofing businesses to improve their online presence. With numerous directories available on the web, ensuring that the information listed is correct and up-to-date is crucial. Inconsistencies can confuse search engines and negatively impact the business’s online credibility.
Maintaining consistent NAP+ information, including the business’s name, address, phone number, and other essential details, across all directories is vital. This practice helps to build trust with potential customers and increases traffic to the business’s website. It also plays a crucial role in the business’s SEO marketing strategy.
Having accurate and consistent listings across various directories can help search engines understand the business’s location and services, leading to higher search engine rankings and increased visibility. At Prospekt Digital, our team of experts helps roofing businesses verify and maintain their directory listings to ensure that they stand out in the crowded digital space and attract more customer leads.
NAP+ information must be accurate and consistent:
- Business Name
- Business Address
- Business Phone
- Business Services
- Business Hours
- Business Photos
- Links To Website
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Roofing Social Media Marketing (SMM)
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Roofing SMM
WHY SMM IS IMPORTANT
of users are directly influenced by a brand's social media.
of social media users use social media to research products.
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
The virtual megaphone that amplifies your brand.
Roofing businesses can significantly benefit from an active social media presence, where they can showcase their expertise and share informative content about various roofing services and treatments. However, managing multiple social media profiles can be a challenging task, especially for busy businesses that prioritize providing high-quality customer service.
At Prospekt Digital, we provide a comprehensive social media management service that relieves the burden of consistent posting and engagement from your team’s shoulders. With our expertise, your business’s social media profiles remain active, engaging, and up-to-date, without requiring a significant investment of time and resources from your team. Our team of social media experts creates custom social media plans tailored to your business’s unique needs and goals.
We create engaging content that resonates with your target audience, including high-quality images, videos, and informative posts that highlight your services and expertise. With our help, your roofing business can build a strong online presence, attract new customers, and establish your business as a leading provider of roofing services in your area.
Social Media Marketing requirements:
- Staying consistent
- Engage with potential and current clients
- Researching your target audience
- Developing and maintaining a clear brand image
- Frequent posting every week
- Attractive and informating content
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Roofing Search Engine Marketing (SEM)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Google PPC Ads For Roofing
WHY GOOGLE PPC (SEM) IS IMPORTANT
of search engine users say finding relevant information is easier with paid ads.
of people click on Google Ads when they are looking to buy an item online.
of the clicks on a Google page are on the top 3 paid advertising spots.
The high-speed elevator to the top of search results.
Roofing businesses can leverage paid search advertising to enhance their online presence and attract potential customers. By utilizing Google’s Pay Per Click (PPC) advertising, businesses can increase their online visibility and attract clicks from users searching for relevant terms. PPC campaigns can be an affordable way to generate leads and attract new business, as payment is only required when someone clicks on the ad.
However, creating and managing successful PPC campaigns requires specialized expertise and an in-depth understanding of search engine marketing principles. At Prospekt Digital, our team of experts can assist roofing businesses in creating targeted and effective PPC campaigns that maximize return on investment and generate high-quality leads.
We conduct extensive research on the target audience, competition, and market trends to create ads that resonate with potential customers. By targeting the right keywords and demographics, the PPC ads will attract clicks from individuals who are most interested in the business’s services, resulting in a higher return on investment. We work closely with the business to ensure that the PPC campaign aligns with their specific business goals and provides measurable results.
A high Ad Quality Score determines an ads visibility and cost:
- Ad and keyword relevance
- Landing page experience
- Expected click-through rate (CTR)
- Ad format
- Historical ad performance
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Roofing Facebook & Instagram Ads
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Facebook & Instagram Ads For Roofing
WHY META ADVERTISING IS IMPORTANT
of Facebook users visit the site daily, and 51% visit multiple times per day.
of Instagram users discover new products through the app.
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
The virtual racecar that drives traffic to your website.
Roofing businesses can take advantage of Facebook and Instagram advertising to promote their services and reach potential customers effectively. These social media platforms have billions of active users, offering unparalleled opportunities to build brand awareness and attract leads.
At Prospekt Digital, we begin by conducting a thorough analysis of the business’s target audience and competition. Based on this information, we create highly-targeted ads that appeal to potential customers. By using advanced technology and tools, we develop and manage visually appealing Facebook and Instagram ads that highlight the benefits of the business’s services.
Our team uses multimedia content like images, videos, and other visually engaging elements to showcase the business’s offerings. We also tailor ad messaging and copy to appeal directly to potential customers, emphasizing the business’s unique selling points and advantages.
We continually analyze and optimize the ads to maximize return on investment and effectiveness, ensuring that the business’s message reaches the right audience. With our comprehensive Facebook and Instagram advertising solutions, roofing businesses can build brand awareness and attract high-quality leads while maximizing ROI.
Successful Facebook and Instagram ad requirements:
- Clear campaign objective
- Targeted audience
- Compelling ad copy and creative
- Relevant, high-quality landing page
- A/B testing and optimization
- Ad budget management
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Roofing TikTok Ads & User-Generated Content (UGC)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
TikTok Advertisements & UGC For Roofing
WHY TIKTOK ADS AND UGC IS IMPORTANT
of TikTok users have discovered a new product or service on the platform.
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.
The dynamic duo with a goal to boost your brand.
Roofing businesses can leverage the power of TikTok advertising and user-generated content (UGC) to target younger audiences and increase brand awareness. By creating visually stunning videos that showcase their unique services and treatments and promoting them to specific demographics, interests, and behaviors, roofing businesses can reach potential customers who are most likely to be interested in their offerings.
In addition to advertising, user-generated content (UGC) can be an effective tool for roofing businesses on TikTok. Encouraging customers and influencers to create and share their own videos showcasing their experiences and the benefits of their services can build trust and create social proof.
Prospekt Digital can assist roofing businesses in harnessing TikTok’s potential by creating engaging and creative content that highlights their services and treatments. We tailor content to your ideal audience, maximizing visibility and generating interest in the business.
Effective TikTok ad campaign requirements:
- Clear campaign objectives
- Engaging ad creatives
- Targeted audience
- Trend-focused
- Influencer partnerships
- Measurable goals
- Regular optimization
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Offline Roofing Advertising Methods
Acquiring New Clients
Minimally Effective
Doing It Yourself
Difficult & Expensive
Regular Cost
$300 - $50,000/month
Traditional Roofing Advertising Methods
MINIMUM COST:
- Transit Ads (Bus/Stops Interior or Exterior: $500+/month
- Local TV Ads: $500+ for 30 second ads
- Local Radio Ads: $2,000+ per month
- Billboard Ads: $1,000+ per month
- Local Newspaper Ads: $1,000+ for quarter page
- Direct Mail: $300+ for 1,000 post cards
Old-school methods that captivate audiences.
As technology advances, traditional marketing channels such as television, radio, and billboards have become less effective in reaching potential customers for roofing businesses. These channels target individuals when they are not in the digital world, making it challenging to reach the right audience. Furthermore, traditional advertising methods can be expensive and challenging to track their effectiveness.
At Prospekt Digital, we understand the importance of digital marketing for roofing businesses and offer a variety of solutions to effectively reach the target audience. Our digital marketing campaigns include paid search ads, social media ads, and email marketing. Paid search ads are cost-effective as businesses only pay when users click on their ads, allowing them to generate leads and attract new customers without breaking the bank.
Although traditional advertising can still be effective in some cases, we believe it is crucial to track its effectiveness and return on investment to ensure it is cost-effective.
Traditional marketing is on the decline.
With the world becoming more digital, traditional marketing channels such as TV, radio, and print are becoming less effective in promoting roofing businesses. In order to remain competitive, roofing businesses need to prioritize digital marketing to increase brand awareness, attract more leads, and ultimately drive revenue growth. By leveraging digital marketing channels such as social media, email marketing, and paid search ads, businesses can effectively reach their target audience and gain a competitive advantage.
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Roofing Email Marketing
Acquiring New Clients
Rarely Effective
Doing It Yourself
Fairly Easy
Regular Cost
Free - $1,500/month
Email Marketing
For Roofing
WHY EMAIL MARKETING IS IMPORTANT
of consumers say that marketing emails influence their purchase decisions.
Personalized campaigns that keep you top of mind.
Email marketing is a crucial part of any roofing business’s digital marketing strategy. It offers an affordable way to keep current customers up-to-date on new services, specials, and upcoming events while also generating new leads through referral programs.
Building and maintaining a comprehensive database of customer email addresses is essential for effective email marketing. Your website’s forms should be connected to your email marketing software to ensure that new customer email addresses are automatically added to your database.
We suggest sending a monthly email newsletter to keep your current customers engaged and informed. The newsletter should include valuable information about new services, promotions, and roofing-related advice. In addition, implementing a referral program can be an effective way to reward customers who refer new customers to your business, ultimately increasing your customer base.
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Roofing Blogging
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Blogging For Roofing
WHY BLOGGING IS IMPORTANT
more website visitors for businesses that prioritze blogs than those who don't.
Inject a dose of personality and expertise into your website.
Generating blog posts on your roofing business’s website is an effective strategy to enhance your online presence and attract potential customers. Through offering informative content related to your services, you can build trust with your target audience and establish your business as an authority in the field. Blogging can also enhance your website’s search engine optimization, as search engines prefer websites that regularly publish new and relevant content.
To keep your website updated and fresh, it’s important to post blogs consistently. Ideally, you should aim to publish at least one blog per month, focusing on a specific service or topic that your business provides. Each blog should offer comprehensive information and helpful tips that are relevant to your target audience. You can share your blog posts on your social media pages and through email marketing campaigns to increase your reach and engagement.
Generating high-quality blog content regularly can be challenging for busy roofing businesses. To tackle this issue, many businesses choose to outsource their blogging tasks to digital agencies or freelance writers. This ensures that your blog posts are well-written, informative, and engaging without taking up too much of your staff’s time. By outsourcing your blog writing, you can concentrate on providing excellent service and growing your business.
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Roofing Business Partnerships
Acquiring New Clients
Fairly Effective
Doing It Yourself
Easy
Regular Cost
Free
Roofing Business Partnerships
WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
increase in revenue growth for businesses that have successful partnerships.
Two is better than one. Join forces to elevate your brands.
Partnering with other businesses can be a highly effective strategy for roofing businesses looking to increase their visibility and revenue. By teaming up with complementary businesses, businesses can leverage each other’s expertise, resources, and networks to expand their service offerings and reach a wider audience.
One effective way for roofing businesses to collaborate with other businesses is by partnering with local media outlets. This can involve writing articles or appearing on TV shows to showcase their services and establish themselves as industry experts. Hosting contests, giveaways, and events on social media in partnership with other businesses can also be an effective way to build relationships with customers and generate buzz around new services or products.
To ensure a successful partnership, it’s important to choose partners that share similar values and are committed to success. Clear communication and defined expectations are crucial to ensure that both parties benefit. By partnering with reputable businesses and maintaining a collaborative relationship, roofing businesses can increase customer traffic, boost revenue, and enhance their brand image.
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Roofing Referral Strategies
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult
Regular Cost
Free
Roofing Referral Strategies
WHY REFERRAL STRATEGIES ARE IMPORTANT
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.
Incentivize loyal customers to become brand ambassadors.
Referrals are a valuable tool for roofing businesses to attract new customers who trust the recommendation of someone they know. A structured referral program can help increase business and retain loyal customers. Offering incentives like discounts or free services can encourage current customers to refer their friends and family to the business.
To have a successful referral program, it’s important to establish a clear process for both customers and staff. Staff can play a significant role in generating referrals by utilizing their relationships with customers. Encouraging staff to participate in the referral program can motivate them to become brand advocates and increase financial incentives for referring customers.
The referral program should be simple and easy to understand, with clear guidelines for incentives, a straightforward referral process, and smooth reward redemption. A well-executed referral program can spread the word about the roofing business, increase customer loyalty, and lead to sustained growth and revenue.
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Roofing Open Houses & Events
Acquiring New Clients
Fairly Effective
Doing It Yourself
Time-Consuming
Typical Cost
$500+/event
Roofing Open Houses & Events
WHY OPEN HOUSES & EVENTS ARE IMPORTANT
of consumers have a more positive opinion of a brand after attending an event.
Create unforgettable brand experiences for your customers.
Hosting an open house event can be a highly effective marketing strategy for roofing businesses to showcase their services and attract new customers. It provides an opportunity to introduce potential customers to the business, demonstrate its facilities and services, and connect with the local community. Open house events can be tailored to the ideal customer to ensure their success.
Events can be organized to attract customers considering roofing services. By offering activities, catering, and tours of the business facilities, an open house event can be more engaging and enjoyable for attendees.
Regularly hosting open house events, at least once a year, is crucial to maintaining customer engagement and loyalty. These events must be informative, fun, and engaging. By evaluating feedback from past events, businesses can identify areas for improvement and make each event even better. A successful open house event can help attract new customers and build a loyal customer base for the roofing business.
More connections with less time and effort.
Learn how Digital Marketing helps your roofing business connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!