Prospekt Digital | Digital Marketing For Real Estate Agents

Real Estate Agent Marketing.
The Complete Guide.

This comprehensive guide explores effective marketing channels for real estate agents, divided into two sections: digital marketing ideas and traditional marketing ideas. The goal is to help you expand your reach and attract more clients to your business.

If you’re looking to grow your real estate business, schedule a quick consultation with us today to receive personalized solutions tailored to your specific business goals.

Real Estate Agent Handing Client Keys to Their New Home

Regardless of if you’re a real estate agent, realtor, or real estate broker, promoting your real estate agency can be challenging. To maximize your ROI, your business needs to incorporate a mix of digital and traditional marketing strategies in your overall plan.

Digital Marketing for Real Estate Agents

In today’s competitive landscape, if your real estate business isn’t engaged in digital marketing, you risk falling behind. Digital marketing involves building a strong online presence, starting with your website. This presence extends to social media, blogs, email campaigns, multimedia content, and accurate directory listings. A robust online presence will positively impact your bottom line.

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Real Estate Agent Website Design

Acquiring New Clients

Very Effective

Doing It Yourself

Extremely Difficult

Regular Cost

$3,500+ (custom)

Real Estate Agent
Web Development

WHY WEBSITE DEVELOPMENT IS IMPORTANT
0 %
of visitors hesitate to trust your business if your website is not high-quality.
0 %
of users are less likely to return to a website after a bad experience.
0 %
of users are more likely to make a purchase from a mobile-friendly website.

Your website is your digital business card.

Your website is where potential clients first encounter your real estate business and form their initial impressions. To stand out from the competition, it’s crucial to showcase your services, talented team, and the unique qualities of your business. Your website should be fully responsive, compatible with devices ranging from smartphones to laptops, effectively communicate your brand, and make it easy for clients to contact your office for inquiries or appointment scheduling. Moreover, high-quality web hosting is essential for a seamless online experience.

Numerous digital marketing agencies exist, but it’s vital to entrust your online marketing to a firm with specialized expertise in real estate website design. Prospekt Digital has a deep understanding of unique conversion strategies tailored to the real estate industry. Your website should incorporate specific design elements, such as property listings, virtual tours, client testimonials, and persuasive calls to action, encouraging clients to take the next step in their real estate journey.

Key components for a real estate agent's website:

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Real Estate Agent Search Engine Optimization (SEO)

Acquiring New Clients

Very Effective

Doing It Yourself

Extremely Difficult

Regular Cost

$1,000+/month

Real Estate Agent SEO

WHY SEO IS IMPORTANT
0 %
of all Google searchers click websites that are on the first page.
0 %
of online experiences begin with a search engine.
0 %
of website traffic comes directly from organic search.

The art of optimizing your online presence.

One of the primary goals of SEO for real estate agents is to improve your website’s relevance and authority in the eyes of search engines like Google. When a user types a query into a search engine, Google’s algorithm works to provide the most accurate and relevant results based on that query. By optimizing your website for relevant keywords and phrases, you increase your chances of ranking higher on the search engine results pages.

SEO for real estate agents can involve a variety of tactics, including keyword research, website optimization, content building, link generating, and more. These tactics help to ensure that your website contains the relevant information and keywords that search engines are looking for when they crawl your website.

Moreover, SEO for real estate agents is an ongoing process. Google’s algorithm is constantly evolving, and your competitors are always working to improve their SEO strategies. Prospekt Digital is an experienced digital marketing agency that specializes in real estate SEO to stay ahead of the curve and keep your website optimized for the latest trends and best practices.

5 Key strategies to real estate agent SEO success:

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Real Estate Agent Local Search

Acquiring New Clients

Very Effective

Doing It Yourself

Difficult and Tedious

Regular Cost

$250+/month

Local Directory Listings For Real Estate Agents

WHY LOCAL SEARCH IS IMPORTANT
0 %
of Google users who perform a local search will visit a businesses within 5 miles of their location.
0 %
of all Google searches are seeking local information.
0 %
of local mobile searches result in a store visit within one day.

The digital compass which points to your website.

The vast quantity of online directories available for real estate agents may surprise you. Many of these are auto-generated by bots that “scrape” data from sites and tend to be incorrect. Verifying and maintaining consistent information across all of them can be a time-consuming task for you and your team. Nonetheless, if your real estate agent listings contain inconsistent details, search engines may become perplexed, mistakenly identifying them as separate businesses.

Therefore, ensuring accurate NAP+ information – name, address, and phone + other essential information – on all your online directories is vital for ensuring both search engines and potential clients have correct details.

This consistency throughout the web promotes trust, increases traffic to your real estate business, and plays a critical role in your SEO marketing strategy.

NAP+ information must be accurate and consistent:

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Real Estate Agent Social Media Marketing (SMM)

Acquiring New Clients

Very Effective

Doing It Yourself

Time-Consuming

Regular Cost

Free - $1,000+/month

Real Estate Agent Social Media Marketing

WHY SMM IS IMPORTANT
0 %
of users are directly influenced by a brand's social media.
0 %
of social media users use social media to research products.
0 %
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.

The virtual megaphone that amplifies your brand.

Social media has become an integral part of modern marketing strategies, and real estate agents are no exception. With an active social media presence, you can build trust with potential clients and establish your brand as a reputable and reliable provider of real estate services. Moreover, social media allows you to connect with clients on a more personal level, making it easier for them to engage with your business and become loyal customers.

One of the key aspects of a successful social media strategy is consistent posting. This means sharing regular updates, promotions, and educational content that resonates with your target audience. However, for many real estate agents, managing social media profiles can be a time-consuming task that distracts from business operations.

If your staff is unable to keep up with social media management, it may be worth considering outsourcing to a reputable agency. By partnering with Prospekt Digital, you can offload the burden of daily posting and engagement, ensuring that your profiles remain active and engaging without requiring a significant investment of time and resources from your team.

Social Media Marketing requirements:

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Real Estate Agent Search Engine Marketing (SEM)

Acquiring New Clients

Very Effective

Doing It Yourself

Extremely Difficult

Regular Cost

$1,000+/month

Google PPC Ads For Real Estate Agents

WHY GOOGLE PPC (SEM) IS IMPORTANT
0 %
of search engine users say finding relevant information is easier with paid ads.
0 %
of people click on Google Ads when they are looking to buy an item online.
0 %
of the clicks on a Google page are on the top 3 paid advertising spots.

The high-speed elevator to the top of search results.

Google’s PPC advertising enables real estate agents to place their ads at the top of search engine results pages, increasing visibility and attracting more clicks from potential clients. With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to generate leads and attract new business.

However, running successful PPC campaigns requires experience, expertise, and an in-depth understanding of search engine marketing (SEM) principles. That’s where we make a positive impact. Prospekt Digital can help you create targeted, effective PPC campaigns that maximize your return on investment (ROI) and generate high-quality leads for your business.

Our strategy begins by conducting extensive research on your target audience, competition, and market trends. We will then use this information to craft ads that speak directly to your potential clients, highlighting your unique selling points and benefits. By targeting the right keywords and demographics, your PPC ads will be more likely to attract clicks from the people most interested in your services. Those who click your ads will be directed to high-conversion landing pages designed to maximize your ROI.

A high Ad Quality Score determines an ads visibility and cost:

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Real Estate Agent Facebook & Instagram Ads

Acquiring New Clients

Very Effective

Doing It Yourself

Extremely Difficult

Regular Cost

$1,000+/month

Facebook & Instagram Ads For Real Estate Agents

WHY META ADVERTISING IS IMPORTANT
0 %
of Facebook users visit the site daily, and 51% visit multiple times per day.
0 %
of Instagram users discover new products through the app.
0 %
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.

The virtual racecar that drives traffic to your website.

Facebook and Instagram advertising are two of the most effective ways for a real estate agent to reach their target audience and promote their services. With over 2 billion active users on Facebook and over 1 billion on Instagram, these platforms provide an unparalleled opportunity for businesses to connect with potential clients and generate high-quality leads.

Our process begins with a thorough analysis of your real estate business’s target audience and competition, allowing us to create ads that are highly targeted and engaging. We then use the latest tools and technology to create and manage ads that are designed to attract clicks and generate leads.

Our Facebook and Instagram ads for real estate agents use visually appealing images, videos, and other multimedia content to showcase the benefits of the real estate agent’s services. We also use targeted ad copy and messaging that speaks directly to potential clients, highlighting the real estate agent’s unique selling points and benefits.

Successful Facebook and Instagram ad requirements:

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Real Estate Agent TikTok Ads & User-Generated Content (UGC)

Acquiring New Clients

Very Effective

Doing It Yourself

Extremely Difficult

Regular Cost

$1,000+/month

TikTok Ads & UGC For Real Estate Agents

WHY TIKTOK ADS AND UGC IS IMPORTANT
0 %
of TikTok users have discovered a new product or service on the platform.
0 %
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
0 %
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.

The dynamic duo with a goal to boost your brand.

TikTok advertising for real estate agents involves creating and promoting videos that showcase the real estate agent’s unique services and properties. These ads can be targeted to specific demographics, interests, and behaviors, allowing real estate agents to reach the people who are most likely to be interested in their services.

User-generated content (UGC) on TikTok involves encouraging clients and influencers to create and share their own videos promoting the real estate agent’s services. This can include testimonials, virtual property tours, and other content that showcases the benefits of the real estate agent’s services.

Both TikTok advertising and UGC can be highly effective for real estate agents looking to reach a younger audience and increase brand awareness. Prospekt Digital helps real estate agents leverage the power of this platform. Real estate agents can showcase their unique services and properties in a creative and engaging way, generating interest and attracting new clients.

Effective TikTok ad campaign requirements:

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Offline Real Estate Agent Advertising Methods

Acquiring New Clients

Minimally Effective

Doing It Yourself

Difficult & Expensive

Regular Cost

$300 - $50,000/month

Traditional Real Estate Agent Advertising Methods

MINIMUM COST:

Old-school methods that captivate audiences.

In today’s digital age, traditional marketing channels such as radio commercials, billboards, and direct mail are losing their effectiveness for real estate agents. These methods of advertising target clients when they are not in the digital world, making it harder to reach the right audience. While these ads may reach some of the target audience, there is no guarantee that they will be effective, and the cost of production and placement can be high.

In contrast, paid digital ads allow businesses to reach their target audience more effectively and at a lower cost. With paid search ads in a search engine marketing campaign, businesses only pay when users click on their ads, making it a cost-effective way to generate leads and attract new business. At Prospekt Digital, we believe in the power of digital marketing, and we offer a variety of digital marketing solutions to help real estate agents grow their business.

While there is still a place for traditional advertising, it’s important to track their effectiveness and ROI to ensure that they are cost-effective. We have options for tracking the effectiveness of traditional media by directing specific media to specific landing pages or to certain distinct phone numbers. This can help businesses determine the effectiveness of traditional advertising and make informed decisions about where to allocate their marketing budget.

Traditional marketing is on the decline.

Overall, traditional marketing is on the decline, and real estate agents need to focus as much as possible on digital marketing options. At Prospekt Digital, we offer a range of digital marketing solutions, including paid search ads, social media advertising, and more, to help real estate agents reach their target audience and grow their business. By leveraging the power of digital marketing, real estate agents can generate leads, increase brand awareness, and ultimately increase revenue.

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Real Estate Agent Email Marketing

Acquiring New Clients

Rarely Effective

Doing It Yourself

Fairly Easy

Regular Cost

Free - $1,500/month

Email Marketing For
Real Estate Agents

WHY EMAIL MARKETING IS IMPORTANT
0 %
of consumers say that marketing emails influence their purchase decisions.

Personalized campaigns that keep you top of mind.

Email marketing can be an effective way for real estate agents to keep their current clients informed about new properties and market trends. In addition, a well-planned email marketing campaign can also help generate new clients through referral programs. If you’re managing your email marketing in-house, it’s important to choose the right email marketing platform based on two factors: ease of use and price. The price of email marketing is usually based on the frequency of your emails and the size of your email list.

At Prospekt Digital, we typically recommend sending out one email per month to keep your current clients engaged and informed. This monthly email can include information about new properties listed, market trends, and helpful real estate tips. It’s also important to have a referral program in place that rewards current clients for referring new clients to your real estate business. This could include free consultations or incentives.

To effectively manage your email list, your staff needs to collect email addresses and maintain a comprehensive database. This can be accomplished through a connected form that directly links your website to your email marketing software. This allows you to easily track the success of your email campaigns and make any necessary adjustments to improve performance.

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Real Estate Agent Blogging

Acquiring New Clients

Very Effective

Doing It Yourself

Time-Consuming

Regular Cost

Free - $1,000+/month

Blogging For Real Estate Agents

WHY BLOGGING IS IMPORTANT
0 %
more website visitors for businesses that prioritze blogs than those who don't.

Inject a dose of personality and expertise into your website.

Creating regular blog posts on your real estate website can be a game-changer for your business. Blogging can drive traffic to your website, attract potential clients, and provide valuable content to share on your social media pages and through email marketing. It’s also an essential part of SEO, as search engines view blogs as fresh content and reward websites that regularly post new content.

Blogs are an effective way to engage both existing and potential clients by providing valuable information on specific real estate topics and market trends. The most important aspect of creating blog posts is consistency. Posting a new blog at least once each month ensures that your website remains current and up-to-date. Each blog should focus on a single topic, providing detailed information and helpful tips that are relevant to your target audience.

Writing high-quality content on a regular basis can be challenging for real estate agents. This is why many businesses choose to outsource their blogging duties to a digital agency or a freelance writer. By doing so, businesses can ensure that their blog posts are fresh, relevant, and of high quality. In-house staff can still contribute to the blog, but outsourcing the majority of the work ensures that the task of creating new blog posts each month is not overwhelming.

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Real Estate Agent Business Partnerships

Acquiring New Clients

Fairly Effective

Doing It Yourself

Easy

Regular Cost

Free

Real Estate Agent
Business Partnerships

WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
0 %
increase in revenue growth for businesses that have successful partnerships.

Two is better than one. Join forces to elevate your brands.

While you may view your real estate business as a standalone agency, there are benefits to considering adding partners or associations to your business strategy. These partners don’t necessarily need to be co-owners or shareholders, but rather businesses that complement your services and can refer clients back and forth. For example, if your real estate agency does not offer property management, partnering with a reputable property management company can create a flow of referrals and increase revenue for both businesses.

However, the possibilities for partnerships extend beyond straight business referrals. For instance, your real estate agency could offer to write articles for the local newspaper on ways to increase the value of your home, which can help increase brand awareness and establish your business as an authority in the industry. Local TV stations in smaller markets are often interested in featuring new real estate trends and techniques, providing another opportunity for exposure. You could also team up with other businesses that strive to help their customers find their dream home by collaborating on social media contest giveaways or hosting a home buying event with a local bank.

It’s important to ensure that both businesses are committed to each other’s success and that clear partnership expectations are set from the beginning. A successful partnership involves more than simply exchanging referrals – it requires a willingness to collaborate, support each other, and communicate regularly. By creating strong partnerships, you can provide your clients with a more comprehensive range of services and increase your business’s revenue. Moreover, partnerships offer the opportunity to pool resources, share expertise, and tap into each other’s networks to reach new audiences.

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Real Estate Agent Referral Strategies

Acquiring New Clients

Very Effective

Doing It Yourself

Difficult

Regular Cost

Free

Real Estate Agent
Referral Strategies

WHY REFERRAL STRATEGIES ARE IMPORTANT
0 %
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.

Incentivize loyal customers to become brand ambassadors.

Referred clients are one of the most valuable assets for any real estate business as they have already heard positive feedback about the business from someone they trust. Encouraging referrals through a well-defined program can be an effective way to increase business and retain loyal clients. By offering a referral program, your current clients are incentivized to refer their friends and family to your real estate business in exchange for something of value, such as a discount or free consultation.

To ensure that your referral program is successful, it is essential to make it easy to implement and have a clear process in place for both clients and staff. Incentivizing your staff to generate referrals can also be an excellent way to leverage their connections and relationships with clients. This approach empowers your staff to be brand ambassadors and provides them with a financial incentive to refer their friends and family to your business.

A well-executed referral program can help spread the word about your real estate business and increase client loyalty. However, it is essential to keep in mind that the referral program must be easy to understand, implement, and communicate to your clients. By creating a seamless and straightforward referral program, you can help ensure that your clients will continue to refer their friends and family to your real estate business.

More connections with less time and effort.

Learn how Digital Marketing helps your real estate business connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!

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