Pre-Construction Marketing.
The Complete Guide.
In this comprehensive guide, we have compiled a variety of marketing channels that pre-construction businesses can utilize to expand their reach and attract more clients. We have categorized the ideas into two distinct groups: digital marketing and traditional marketing.
Our primary objective is to help your pre-construction business grow and achieve its goals. Therefore, if you are interested in taking your business to the next level, we invite you to reach out to us for a consultation. Our experienced team will work with you to develop customized solutions that align with your unique business objectives.
Pre-Construction Digital Marketing
To remain competitive and achieve growth in the pre-construction industry, engaging in digital marketing is essential. Establishing a strong online presence can help you showcase your services, attract new clients, and position your business as an industry leader. Effective digital marketing is more than just having a well-designed website; it involves utilizing multiple online platforms, such as social media, informative blogs, accurate directory listings, reputation management, search engine optimization, and targeted advertising. By leveraging these digital tools and focusing your marketing efforts, you can attract and retain clients for your pre-construction business.
Digital Marketing for Pre-Construction
Digital marketing also offers the advantage of better tracking and measuring of your marketing efforts. Utilizing tools like Google Analytics, you can monitor website traffic, user behavior, and conversion rates, providing valuable insights into what is working and what needs improvement. The data collected can help you make informed decisions to optimize your marketing strategies, shape future plans, and continually improve your online presence. By regularly analyzing and adjusting your digital marketing approach, you can attract a wider range of clients and enhance your pre-construction business’s brand.
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Pre-Construction Website Design
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$3,500+ (custom)
Pre-Construction Website Development
WHY WEBSITE DEVELOPMENT IS IMPORTANT
of visitors hesitate to trust your business if your website is not high-quality.
of users are less likely to return to a website after a bad experience.
of users are more likely to make a purchase from a mobile-friendly website.
Your website is your digital business card.
A professional and user-friendly website is crucial for any pre-construction business, serving as the first point of contact for potential clients. A well-designed website should have an aesthetically pleasing layout that effectively communicates your business’s services and benefits while also being user-friendly and easy to navigate. It should be designed to engage visitors and convert them into actual customers.
An effective website for pre-construction businesses should showcase your services, your experienced team, and the unique qualities that set your business apart. Furthermore, it should be fully responsive and compatible with different devices, ensuring that potential clients can easily access the information they need and take action, such as requesting a quote or scheduling a consultation.
When it comes to designing a website for your pre-construction business, it’s crucial to choose a digital marketing agency with specialized expertise in website design for the construction industry. At Prospekt Digital, we have extensive experience in creating high-converting websites for pre-construction businesses. Our team uses specific design elements, such as before-and-after galleries, procedure animations, and informative blogs, to encourage potential clients to take action and inquire about your services. We will work with you to ensure that your website accurately represents your brand and effectively communicates the benefits of your services.
Key components for a pre-construction website:
- Valuable Information
- Engaging Aesthetics
- Clear Brand Image
- Mobile Friendly
- Optimized For High-Conversions
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Pre-Construction Search Engine Optimization (SEO)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Pre-Construction SEO
WHY SEO IS IMPORTANT
of all Google searchers click websites that are on the first page.
of online experiences begin with a search engine.
of website traffic comes directly from organic search.
The art of optimizing your online presence.
Increasing the online visibility of your pre-construction business is crucial, and search engine optimization (SEO) can help achieve this goal. SEO aims to improve the relevance and authority of your website to search engines like Google, which can attract more visitors to your site. By optimizing your website’s content and structure for specific keywords and phrases, you increase your chances of ranking higher on search engine results pages (SERPs) when potential clients search for your services.
Effective SEO for pre-construction businesses involves a range of tactics, including conducting thorough keyword research, optimizing your website’s content and structure, building high-quality backlinks, and staying up-to-date with the latest trends and best practices. SEO is an ongoing process, as search engine algorithms continually evolve, and competitors are always working to improve their SEO strategies.
At Prospekt Digital, we offer customized SEO solutions tailored to your pre-construction business’s specific objectives, ensuring that your website ranks high in search results and attracts more potential clients. Our team of experts stays up-to-date with the latest industry trends and best practices to improve your online visibility, ultimately leading to more client leads and conversions.
5 Key strategies to SEO success:
- Content Building
- Link Generating
- Website Structure Organization
- Key-Word Research
- Website Optimization
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Pre-Construction Local Search
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult and Tedious
Regular Cost
$250+/month
Local Directory Listings For Pre-Construction
WHY LOCAL SEARCH IS IMPORTANT
of Google users who perform a local search will visit a businesses within 5 miles of their location.
of all Google searches are seeking local information.
of local mobile searches result in a store visit within one day.
The digital compass which points to your website.
Maintaining consistency and accuracy in online directory listings is important for pre-construction businesses to improve their online presence. With numerous directories available on the web, ensuring that the information listed is correct and up-to-date is crucial. Inconsistencies in directory listings can confuse search engines and affect your business’s online credibility.
It is essential to maintain consistent NAP+ information, including your pre-construction business’s name, address, phone number, and other critical details, across all directories. This practice helps build trust with potential clients and increases traffic to your business’s website. Consistent listings also play a crucial role in your SEO marketing strategy.
Accurate and consistent directory listings across various directories can help search engines understand your pre-construction business’s location and services, leading to higher search engine rankings and increased visibility. At Prospekt Digital, our team of experts helps pre-construction businesses verify and maintain their directory listings to ensure that they stand out in the crowded digital space and attract more client leads.
NAP+ information must be accurate and consistent:
- Business Name
- Business Address
- Business Phone
- Business Services
- Business Hours
- Business Photos
- Links To Website
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Pre-Construction Social Media Marketing (SMM)
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Pre-Construction SMM
WHY SMM IS IMPORTANT
of users are directly influenced by a brand's social media.
of social media users use social media to research products.
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
The virtual megaphone that amplifies your brand.
Having a strong social media presence is crucial for pre-construction businesses to attract and retain clients, as social media is an important channel for potential customers to discover and research construction services. By showcasing your business’s expertise and highlighting your services on social media, you can increase brand awareness and drive new business.
However, managing multiple social media profiles can be a challenging task, especially for busy pre-construction businesses that prioritize providing high-quality customer service. In addition to consistent posting and engagement, it’s important to use social media to connect with clients and build relationships. Responding to comments and direct messages promptly and authentically can help create a loyal and engaged following.
At Prospekt Digital, we offer a comprehensive social media management service that takes the burden of consistent posting and engagement off your team’s shoulders. With our expertise, your business’s social media profiles remain active, engaging, and up-to-date, without requiring a significant investment of time and resources from your team. Our team of social media experts creates custom social media plans tailored to your business’s unique needs and goals.
We craft engaging content that resonates with your target audience, including high-quality images, videos, and informative posts that highlight your services and expertise. With our help, your pre-construction business can build a strong online presence, attract new clients, and establish your business as a leading provider of construction services in your area.
Social Media Marketing requirements:
- Staying consistent
- Engage with potential and current clients
- Researching your target audience
- Developing and maintaining a clear brand image
- Frequent posting every week
- Attractive and informating content
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Pre-Construction Search Engine Marketing (SEM)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Google PPC Ads For Pre-Construction
WHY GOOGLE PPC (SEM) IS IMPORTANT
of search engine users say finding relevant information is easier with paid ads.
of people click on Google Ads when they are looking to buy an item online.
of the clicks on a Google page are on the top 3 paid advertising spots.
The high-speed elevator to the top of search results.
In today’s digital age, pre-construction businesses must be proactive in their marketing efforts to stand out from the competition. Paid search advertising is an excellent way to boost the online presence of a pre-construction business and attract new customers. By utilizing Google’s Pay Per Click (PPC) advertising, pre-construction businesses can increase their visibility and capture clicks from individuals searching for relevant terms. Prospekt Digital can help pre-construction businesses create successful PPC campaigns that generate high-quality leads and maximize return on investment.
Creating and managing effective PPC campaigns requires a thorough understanding of search engine marketing principles and expertise. Our team of experts conducts comprehensive research on the target audience, competition, and market trends to develop ads that appeal to potential customers. By targeting specific demographics and keywords, the PPC ads will attract clicks from individuals who are most interested in the pre-construction business’s services.
We work closely with pre-construction businesses to ensure that the PPC campaign aligns with their specific business goals and provides measurable results. Our team monitors the performance of the ads and makes adjustments as necessary to maximize the return on investment. By partnering with Prospekt Digital, pre-construction businesses can create targeted and effective PPC campaigns that attract new customers and increase revenue.
A high Ad Quality Score determines an ads visibility and cost:
- Ad and keyword relevance
- Landing page experience
- Expected click-through rate (CTR)
- Ad format
- Historical ad performance
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Pre-Construction Facebook & Instagram Ads
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Facebook & Instagram Ads For Pre-Construction
WHY META ADVERTISING IS IMPORTANT
of Facebook users visit the site daily, and 51% visit multiple times per day.
of Instagram users discover new products through the app.
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
The virtual racecar that drives traffic to your website.
Pre-construction businesses can leverage Facebook and Instagram advertising to promote their services and reach potential clients effectively. These social media platforms have billions of active users, offering unparalleled opportunities to build brand awareness and attract leads.
At Prospekt Digital, we start by conducting a comprehensive analysis of your business’s target audience and competition. Based on this information, we create highly-targeted ads that appeal to potential clients. By utilizing advanced technology and tools, we develop and manage visually appealing Facebook and Instagram ads that highlight the benefits of your business’s services.
Our team uses multimedia content like images, videos, and other visually engaging elements to showcase your business’s offerings. We also tailor ad messaging and copy to appeal directly to potential clients, emphasizing your unique selling points and advantages.
We continuously analyze and optimize the ads to maximize return on investment and effectiveness, ensuring that your business’s message reaches the right audience. With our comprehensive Facebook and Instagram advertising solutions, pre-construction businesses can build brand awareness and attract high-quality leads while maximizing ROI.
Successful Facebook and Instagram ad requirements:
- Clear campaign objective
- Targeted audience
- Compelling ad copy and creative
- Relevant, high-quality landing page
- A/B testing and optimization
- Ad budget management
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Pre-Construction TikTok Ads & User-Generated Content (UGC)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
TikTok Advertisements & UGC For Pre-Construction
WHY TIKTOK ADS AND UGC IS IMPORTANT
of TikTok users have discovered a new product or service on the platform.
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.
The dynamic duo with a goal to boost your brand.
Pre-construction businesses can leverage the immense potential of TikTok advertising and user-generated content (UGC) to reach younger audiences, create viral content, and increase brand awareness. With over 1 billion monthly active users, TikTok offers a unique opportunity for pre-construction businesses to showcase their services and tap into a wider audience.
Our team at Prospekt Digital specializes in creating and managing TikTok Ads campaigns and developing strategies for generating and promoting UGC. We’ll work with your pre-construction business to create visually stunning videos that highlight your unique services and promote them to specific demographics, interests, and behaviors. By encouraging customers and influencers to create and share their own videos showcasing their experiences and the benefits of your services, we can build trust and create social proof for your brand.
With our help, your pre-construction business can harness the power of TikTok to create engaging and creative content, increase visibility, and generate interest in your business. By leveraging TikTok’s potential, you can reach a wider audience and establish your pre-construction business as a leading provider of construction services in your area.
Effective TikTok ad campaign requirements:
- Clear campaign objectives
- Engaging ad creatives
- Targeted audience
- Trend-focused
- Influencer partnerships
- Measurable goals
- Regular optimization
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Offline Pre-Construction Advertising Methods
Acquiring New Clients
Minimally Effective
Doing It Yourself
Difficult & Expensive
Regular Cost
$300 - $50,000/month
Traditional Pre-Construction Advertising Methods
MINIMUM COST:
- Transit Ads (Bus/Stops Interior or Exterior: $500+/month
- Local TV Ads: $500+ for 30 second ads
- Local Radio Ads: $2,000+ per month
- Billboard Ads: $1,000+ per month
- Local Newspaper Ads: $1,000+ for quarter page
- Direct Mail: $300+ for 1,000 post cards
Old-school methods that captivate audiences.
With the rise of technology, traditional marketing methods such as television, radio, and billboards have become less efficient in reaching potential customers for pre-construction businesses. These channels target people when they are not online, making it difficult to reach the right audience. Additionally, traditional advertising methods can be costly and challenging to measure their effectiveness.
At Prospekt Digital, we understand the significance of digital marketing for pre-construction businesses and offer various solutions to reach the target audience effectively. Our digital marketing campaigns include paid search ads, social media ads, and email marketing. Paid search ads are an affordable option as businesses only pay when users click on their ads, allowing them to attract new customers and generate leads without exceeding their budget.
While traditional advertising can still have its advantages, it is crucial to monitor its effectiveness and return on investment to ensure it is a cost-effective marketing strategy.
Traditional marketing is on the decline.
As the world becomes more digital, traditional marketing channels are losing their effectiveness in promoting pre-construction businesses. To stay competitive, pre-construction businesses need to prioritize digital marketing to increase brand awareness, attract more leads, and ultimately drive revenue growth. Digital marketing channels such as social media, email marketing, and paid search ads can help pre-construction businesses effectively reach their target audience and gain a competitive advantage.
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Pre-Construction Email Marketing
Acquiring New Clients
Rarely Effective
Doing It Yourself
Fairly Easy
Regular Cost
Free - $1,500/month
Email Marketing
For Pre-Construction
WHY EMAIL MARKETING IS IMPORTANT
of consumers say that marketing emails influence their purchase decisions.
Personalized campaigns that keep you top of mind.
Email marketing is a fundamental aspect of any pre-construction business’s digital marketing strategy. It is a cost-effective way to keep existing clients informed of new services, promotions, and upcoming events, while also generating new leads through referral programs.
To ensure effective email marketing, it is important to maintain a comprehensive database of client email addresses. Your website’s forms should be connected to your email marketing software to automatically add new client email addresses to your database.
A monthly email newsletter is recommended to keep current clients engaged and informed. The newsletter should include useful information about new services, promotions, and construction-related advice. Additionally, implementing a referral program can be an effective way to reward clients who refer new clients to your business, ultimately leading to an increase in your client base.
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Pre-Construction Blogging
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Blogging For Pre-Construction
WHY BLOGGING IS IMPORTANT
more website visitors for businesses that prioritze blogs than those who don't.
Inject a dose of personality and expertise into your website.
Writing blog posts can be a beneficial strategy for a pre-construction business to increase its online visibility and attract potential clients. By providing informative content related to the business’s services, trust can be built with the target audience, and the business can be established as an expert in the industry. Blogging can also improve the business’s search engine optimization as search engines tend to favor websites that regularly publish new and relevant content.
To keep the business’s website updated, it is important to post blogs consistently. Ideally, at least one blog post should be published each month, focusing on a specific construction-related topic or service provided by the business. Each blog post should offer comprehensive information and helpful tips relevant to the target audience. Sharing the blog posts on social media pages and through email marketing campaigns can increase the business’s reach and engagement.
Generating high-quality blog content regularly can be challenging for busy pre-construction businesses. To tackle this issue, many businesses choose to outsource their blogging tasks to digital agencies or freelance writers. This ensures that the blog posts are well-written, informative, and engaging without taking up too much of the staff’s time. By outsourcing blog writing, the business can focus on providing excellent services and growing its business.
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Pre-Construction Business Partnerships
Acquiring New Clients
Fairly Effective
Doing It Yourself
Easy
Regular Cost
Free
Pre-Construction Business Partnerships
WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
increase in revenue growth for businesses that have successful partnerships.
Two is better than one. Join forces to elevate your brands.
Collaborating with other businesses is an effective strategy for pre-construction companies looking to increase visibility and revenue. By teaming up with complementary businesses, pre-construction companies can leverage each other’s expertise, resources, and networks to expand their service offerings and reach a wider audience.
One effective way for pre-construction companies to collaborate with other businesses is by partnering with local media outlets. This can involve writing articles or appearing on TV shows to showcase their services and establish themselves as industry experts. Hosting contests, giveaways, and events on social media in partnership with other businesses can also be an effective way to build relationships with customers and generate buzz around new services or products.
To ensure a successful partnership, it’s important to choose partners that share similar values and are committed to success. Clear communication and defined expectations are crucial to ensure that both parties benefit. By partnering with reputable businesses and maintaining a collaborative relationship, pre-construction companies can increase customer traffic, boost revenue, and enhance their brand image.
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Pre-Construction Referral Strategies
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult
Regular Cost
Free
Pre-Construction Referral Strategies
WHY REFERRAL STRATEGIES ARE IMPORTANT
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.
Incentivize loyal customers to become brand ambassadors.
Referrals are a valuable marketing strategy for pre-construction businesses to attract new customers who trust the recommendation of someone they know. A structured referral program can help to increase business and retain loyal customers. Incentives, such as discounts or free services, can encourage current customers to refer their colleagues and acquaintances to the business.
To have a successful referral program, it is important to establish a clear process for both customers and staff. Staff can play a significant role in generating referrals by utilizing their relationships with clients. Encouraging staff to participate in the referral program can motivate them to become brand advocates and increase financial incentives for referring customers.
The referral program should be simple and easy to understand, with clear guidelines for incentives, a straightforward referral process, and smooth reward redemption. A well-executed referral program can spread the word about the pre-construction business, increase customer loyalty, and lead to sustained growth and revenue.
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Pre-Construction Open Houses & Events
Acquiring New Clients
Fairly Effective
Doing It Yourself
Time-Consuming
Typical Cost
$500+/event
Pre-Construction Open Houses & Events
WHY OPEN HOUSES & EVENTS ARE IMPORTANT
of consumers have a more positive opinion of a brand after attending an event.
Create unforgettable brand experiences for your customers.
Organizing an open house event is a great way for pre-construction businesses to showcase their services, expertise, and values to potential clients. By introducing attendees to the business, demonstrating its facilities and services, and connecting with the local community, the business can increase its visibility and attract new clients.
The event can be tailored to the ideal client, ensuring that it is relevant and appealing to the target audience. For instance, if the business specializes in residential construction, the event could be organized to attract potential clients interested in home improvement projects or building custom homes. By offering activities, catering, and tours of the business’s facilities, the event can be more engaging and enjoyable for attendees.
Hosting open house events regularly, at least once a year, is essential to maintaining client engagement and loyalty. These events should be informative, fun, and engaging, with opportunities for attendees to interact with staff and learn more about the business’s services. By evaluating feedback from past events, businesses can identify areas for improvement and make each event even better. A successful open house event can help attract new clients and build a loyal client base for the business.
More connections with less time and effort.
Learn how Digital Marketing helps your pre-construction business connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!