All You Need to Know About Google Ads for Restaurants
Google Ads for restaurants are an undeniably effective tool for marketing your restaurant. In the right hands, it reaches your target audience and delivers the best ROI of all paid advertising.
However, as with any Google tool, there is a lot of confusing language, data and components. Don’t worry, Prospekt Digital has it all covered.
Find out how to best use Google Ads for restaurants in our quick guide covering all the most frequently asked questions about Google advertising.
1. What Are Google Ads for Restaurants?
Google Ads are paid advertisements. These can appear on Google search results pages and on third-party websites that are part of the Google Display Network.
Which advertisements appear when and where is partially determined by keywords. This is why it is so important to use SEO optimized texts when creating Google Ads. That is part of what makes sure that your digital advertisements reach your target audience.
On the Google search results pages the advertisement appears as a block of text, similar to what a search result looks like. On the Google Display Network the advertisement can look like an image, video or banner.
2. What Is PPC or Pay-Per-Click Advertising?
PPC is short for Pay-Per-Click Advertising. It refers to the auction-like system determining how much Google advertising space costs and who it reaches.
One of the reasons why PPC is so cost-effective is that you only pay for actual leads. In other words, when using Google advertising for your restaurant that follow the PPC system, you only pay for the advertisements that people actually click on.
Business owners bid for the advertising space. Like in a regular auction, the price fluctuates depending on demand. Simply put, certain keywords are more expensive to rank for than other keywords but this may change with time.
3. What Is the Difference Between Google Ads and Google Adwords?
There is no difference between Google Ads and Google Adwords. They are two terms referring to the same Google tool.
4. Do Google Ads Work for Restaurants?
Google Ads for restaurants have great potential for increasing brand visibility and reservations. However, this digital marketing strategy is only effective if executed by an SEO expert that understands how Google tools work.
With appropriate planning, Google Ads can become the most cost-effective marketing tool in your arsenal. Thanks to PPC advertising, you are only paying for ad space with actual lead generation.
5. Do Google Ads Work for Small Businesses?
Small establishments have good reason to use Google advertising. You can launch a Google online advertising campaign with any budget, making it perfect for small businesses.
Although you can chase after the most expensive keywords, you don’t have to. You can still create an effective restaurant marketing plan when bidding for more affordable online ad space.
The flexibility in marketing budget makes Google Ads one of the best tools for small businesses. You can spend as much or as little as you see fit.
6. How Do I Advertise My Restaurant on Google?
Google advertising for restaurants is not a one-hit fix for your marketing challenges. You need to fix any underlying branding and digital marketing issues before launching an ad campaign. This includes building a mobile-friendly SEO optimized website and completing your Google My Business (GMB) page.
Once the basics are ready, start addressing the SEO elements of the Google Ads campaign. What are the most important keywords and phrases for your restaurant? Who is your target audience and how do you reach them? What are the biggest selling points of your restaurant and how can you best market them?
Armed with this information you can consult with a Google Advertising expert like Prospekt Digital. We then help you create SEO optimized text and visual ads. Our team handle all the back-end tasks of Google advertising for hospitality businesses.
7. What Is the Difference Between Branded and Non-Branded Search?
When choosing the keywords and phrases for your business, you may come across the terms branded and non-branded search. This refers to the type of keywords found in the search query you are targeting.
A branded search includes your brand name in the search query. For example, Domino’s pizza in Toronto is a branded search query.
A non-branded search query does not include a brand name. They are also called a discovery search because the person is looking to find something new. An example would be ‘the best pizza in Toronto’.
There is a price difference between branded and discovery search terms so consider how this affects your Google Ads budget.
8. Are Google Ads Worth the Money for Restaurants?
Google Ads are absolutely worth the money for restaurants. As mentioned, Google Advertising offers one of the best ROI in digital marketing.
Also, Google Ads can work for any budget. Whether you are a small business or a chain restaurant, there is a sweet spot between your available budget and the number of people that you reach with the ads.
9. How Much Should I Spend on Google Ads?
How much Google Ads for for your restaurant costs depends on a few different factors. There are the specific industry (in this case, the restaurant industry), your geographic location and the demand for your chosen keywords.
All these factors amount to the Cost-Per-Click or CPC. Google doesn’t publish the specifics on how they get to these numbers but other companies do provide reports on the Google Ads benchmarks.
According to Instapage, the average CPC for the dining and nightlife industry are $1,30 for search result ads and $0,60 for Google Display Network ads. Of course, this changes depending on the time of year and general economic trends.
Are you a little clearer on how Google Ads for restaurants work? The Prospekt Digital team is happy to guide you through the process. Send us an e-mail so we can help you create a successful Google Ads campaign for your restaurant.
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