Digital Marketing for Car Dealerships
This comprehensive guide delves into different marketing channels for car dealerships, categorized into digital marketing strategies and traditional marketing approaches.
Our ultimate objective is to assist your car dealership in broadening its audience and enticing more potential buyers. If you aim to take your car dealership to new heights, get in touch with us for a consultation. Our team will collaborate with you to develop customized solutions that match your business objectives.
Car Dealership
Digital Marketing
As a car dealership, it’s crucial to engage in digital marketing to remain competitive and grow your business. Digital marketing enables you to establish an online presence that highlights your unique offerings and expertise, attracts new customers, and positions your dealership as a leader in the industry. By keeping up with the latest digital marketing trends and techniques, you can establish a solid online presence and stand out in a crowded market
Digital Marketing for Car Dealerships
Having a strong online presence through effective digital marketing is critical for the success of your car dealership. A well-designed website that showcases your inventory and services is just the beginning. You also need to extend your reach to various online platforms, such as social media accounts, informative blog posts, accurate directory listings, reputation management, search engine optimization, and pay-per-click advertising. By utilizing these tools and targeting your marketing efforts, you can attract potential customers to your dealership and retain existing ones.
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Car Dealership Website Design
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$3,500+ (custom)
Car Dealership
Web Development
WHY WEBSITE DEVELOPMENT IS IMPORTANT
of visitors hesitate to trust your business if your website is not high-quality.
of users are less likely to return to a website after a bad experience.
of users are more likely to make a purchase from a mobile-friendly website.
Your website is your digital business card.
Your car dealership’s website plays a crucial role in attracting potential customers and creating a great first impression. Your website should have an appealing design that effectively communicates your dealership’s offerings and benefits while also being easy to navigate and use. It should be designed to engage visitors and convert them into actual customers.
A well-designed website should feature your dealership’s inventory and services, your experienced team, and your dealership’s ambiance. Furthermore, it should be fully responsive and compatible with different devices to ensure that potential customers can easily access the information they need and schedule appointments with ease.
Choosing a digital marketing agency with specialized expertise in car dealership website design is vital to creating an effective online presence. At Prospekt Digital, we have extensive experience in designing high-converting websites for car dealerships.
Our team utilizes specific design elements such as high-quality images, virtual tours, and informative blogs to encourage potential customers to visit your dealership. We will ensure that your website accurately represents your brand and effectively communicates the benefits of your services.
Key components for a car dealership's website:
- Valuable Information
- Engaging Aesthetics
- Clear Brand Image
- Mobile Friendly
- Optimized For High-Conversions
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Car Dealership Search Engine Optimization (SEO)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Car Dealership SEO
WHY SEO IS IMPORTANT
of all Google searchers click websites that are on the first page.
of online experiences begin with a search engine.
of website traffic comes directly from organic search.
The art of optimizing your online presence.
Improving the online visibility of your car dealership is crucial, and search engine optimization (SEO) is an essential aspect of achieving this goal. The primary objective of SEO is to enhance the relevance and authority of your website to search engines like Google, thus attracting more visitors to your site. When a potential customer types a query into a search engine, Google’s algorithm aims to provide the most accurate and relevant results based on that query. By optimizing your website for specific keywords and phrases, you increase your chances of ranking higher on search engine results pages (SERPs).
Effective SEO for car dealerships entails various tactics, including conducting thorough keyword research, optimizing your website’s content and structure, building high-quality backlinks, and staying up to date with the latest trends and best practices. It’s important to note that SEO is an ongoing process, as Google’s algorithm constantly evolves, and your competitors are always working to improve their SEO strategies.
Prospekt Digital ensures that your website ranks high in search results and attracts more customer leads. Our team of experts stays on top of the latest industry trends and best practices to provide customized SEO solutions that align with your business goals. By working with us, you can rest assured that your car dealership’s website will rank higher in search results, leading to more customer leads and ultimately more conversions.
5 Key strategies to SEO success:
- Content Building
- Link Generating
- Website Structure Organization
- Key-Word Research
- Website Optimization
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Car Dealership Local Search
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult and Tedious
Regular Cost
$250+/month
Local Directory Listings For
Car Dealerships
WHY LOCAL SEARCH IS IMPORTANT
of Google users who perform a local search will visit a businesses within 5 miles of their location.
of all Google searches are seeking local information.
of local mobile searches result in a store visit within one day.
The digital compass which points to your website.
Consistency and accuracy of online directory listings are crucial for any car dealership’s online presence. It is essential to ensure that your listings contain correct and up-to-date information as there are numerous directories available on the web. If the details listed are inconsistent, it may confuse search engines, and they may consider your dealership as multiple businesses.
Maintaining consistent NAP+ information, including your dealership’s name, address, phone number, and other essential details, across all directories is crucial. It not only helps to build trust with potential customers but also increases traffic to your dealership. In addition, this consistency plays a significant role in your SEO marketing strategy.
Having accurate and consistent listings across various directories can help search engines understand your dealership’s location and services, leading to higher search engine rankings and increased visibility. At Prospekt Digital, our team helps you verify and maintain your directory listings to ensure that your car dealership stands out in the crowded digital space.
NAP+ information must be accurate and consistent:
- Business Name
- Business Address
- Business Phone
- Business Services
- Business Hours
- Business Photos
- Links To Website
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Car Dealership Social Media Marketing (SMM)
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Car Dealership SMM
WHY SMM IS IMPORTANT
of users are directly influenced by a brand's social media.
of social media users use social media to research products.
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
The virtual megaphone that amplifies your brand.
With an active social media presence, car dealerships can build trust with their target audience by highlighting their expertise and sharing informative content about various car models, features, and services. However, managing multiple social media profiles can be a daunting task, especially for busy dealerships that prioritize providing high-quality customer service.
This is where Prospekt Digital comes in, providing a comprehensive social media management service that takes the burden of consistent posting and engagement off your team’s shoulders. With our expertise, your dealership’s social media profiles remain active, engaging, and up-to-date, without requiring a significant investment of time and resources from your team. Our team of social media experts creates custom social media plans tailored to your dealership’s unique needs and goals.
We craft engaging content that resonates with your target audience, including high-quality images, videos, and informative posts that highlight your inventory, services, and expertise. Your car dealership will build a strong online presence, attract new customers, and establish your dealership as a leading provider of automotive services in your area.
Social Media Marketing requirements:
- Staying consistent
- Engage with potential and current clients
- Researching your target audience
- Developing and maintaining a clear brand image
- Frequent posting every week
- Attractive and informating content
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Car Dealership Search Engine Marketing (SEM)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Google PPC Ads For Car Dealerships
WHY GOOGLE PPC (SEM) IS IMPORTANT
of search engine users say finding relevant information is easier with paid ads.
of people click on Google Ads when they are looking to buy an item online.
of the clicks on a Google page are on the top 3 paid advertising spots.
The high-speed elevator to the top of search results.
Car dealerships can greatly benefit from paid search advertising to quickly and effectively reach potential customers and direct them to their website. By utilizing Google’s Pay Per Click (PPC) advertising, these dealerships can increase their online visibility and attract more clicks from individuals searching for relevant terms. PPC campaigns offer a cost-effective way to generate leads and attract new business, as payment is only required when someone clicks on the ad.
However, creating and running successful PPC campaigns requires specialized expertise and an in-depth understanding of search engine marketing principles. At Prospekt Digital, our team of experts can help car dealerships craft targeted and effective PPC campaigns that maximize their return on investment and generate high-quality leads.
To achieve this, we conduct extensive research on the target audience, competition, and market trends to create ads that speak directly to potential customers. By targeting the right keywords and demographics, the PPC ads will attract clicks from individuals who are most interested in the dealership’s inventory and services, leading to a higher return on investment. Our team works closely with the dealership to ensure the PPC campaign aligns with their specific business goals and provides measurable results.
A high Ad Quality Score determines an ads visibility and cost:
- Ad and keyword relevance
- Landing page experience
- Expected click-through rate (CTR)
- Ad format
- Historical ad performance
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Car Dealership Facebook & Instagram Ads
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Facebook & Instagram Ads For
Car Dealerships
WHY META ADVERTISING IS IMPORTANT
of Facebook users visit the site daily, and 51% visit multiple times per day.
of Instagram users discover new products through the app.
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
The virtual racecar that drives traffic to your website.
Advertising on Facebook and Instagram is an effective way for car dealerships to reach their target audience and generate high-quality leads. With billions of active users on these platforms, social media provides unparalleled opportunities to promote inventory and build brand awareness.
At Prospekt Digital, our team starts by conducting an in-depth analysis of your dealership’s target audience and competition. We use this information to create highly-targeted and engaging ads that resonate with potential customers.
Using cutting-edge tools and technology, we develop and manage Facebook and Instagram ads that capture the attention of your target audience. Our visually appealing ads showcase the benefits of your dealership’s inventory and services using images, videos, and other multimedia content. Our targeted ad copy and messaging speak directly to potential customers, highlighting your dealership’s unique selling points and benefits.
Our team continuously analyzes and optimizes your ads to ensure maximum return on investment and effectiveness. We aim to help your dealership stand out on these platforms and reach your target audience with compelling and engaging content.
Successful Facebook and Instagram ad requirements:
- Clear campaign objective
- Targeted audience
- Compelling ad copy and creative
- Relevant, high-quality landing page
- A/B testing and optimization
- Ad budget management
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Car Dealership TikTok Ads & User-Generated Content (UGC)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
TikTok Ads & UGC For Car Dealerships
WHY TIKTOK ADS AND UGC IS IMPORTANT
of TikTok users have discovered a new product or service on the platform.
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.
The dynamic duo with a goal to boost your brand.
Car dealerships can leverage TikTok advertising and user-generated content (UGC) to connect with younger audiences and boost brand awareness. Creating visually appealing videos that showcase your unique inventory and services, and promoting them to specific demographics, interests, and behaviors can help your dealership reach those most likely to be interested in your services.
In addition to advertising, user-generated content (UGC) is an effective tool that car dealerships can use on TikTok. Encouraging customers and influencers to create and share their own videos showcasing their experiences and the benefits of your services can build trust and create social proof.
At Prospekt Digital, we can help your car dealership take advantage of TikTok’s potential by creating engaging and creative content that highlights your inventory and services. We also help you promote them to the right audience, maximizing your visibility and generating interest in your dealership.
Effective TikTok ad campaign requirements:
- Clear campaign objectives
- Engaging ad creatives
- Targeted audience
- Trend-focused
- Influencer partnerships
- Measurable goals
- Regular optimization
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Offline Car Dealership Advertising Methods
Acquiring New Clients
Minimally Effective
Doing It Yourself
Difficult & Expensive
Regular Cost
$300 - $50,000/month
Traditional
Car Dealership Advertising Methods
MINIMUM COST:
- Transit Ads (Bus/Stops Interior or Exterior: $500+/month
- Local TV Ads: $500+ for 30 second ads
- Local Radio Ads: $2,000+ per month
- Billboard Ads: $1,000+ per month
- Local Newspaper Ads: $1,000+ for quarter page
- Direct Mail: $300+ for 1,000 post cards
Old-school methods that captivate audiences.
The digital landscape is rapidly evolving, and traditional marketing channels such as TV, radio, and billboards are becoming less effective at reaching potential customers. These channels target individuals when they are not in the digital world, which can make it challenging to reach the right audience. Additionally, traditional advertising methods can be expensive and challenging to track their effectiveness.
At Prospekt Digital, we understand the importance of digital marketing for car dealerships, and we offer a wide range of solutions to help dealerships reach their target audience effectively. Our digital marketing campaigns include paid search ads, social media ads, and email marketing. Paid search ads are cost-effective since businesses only pay when users click on their ads, allowing them to generate leads and attract new customers without breaking the bank.
Although traditional advertising can still be effective in some cases, we believe it’s crucial to track their effectiveness and ROI to ensure they are cost-effective.
Traditional marketing is on the decline.
Traditional marketing is on the decline.
As the world becomes increasingly digital, traditional marketing methods like TV, radio, and print are losing their effectiveness. Car dealerships need to adapt and prioritize digital marketing to stay competitive. By leveraging digital marketing, dealerships can increase their brand awareness, generate more leads, and ultimately drive revenue growth.
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Car Dealership Email Marketing
Acquiring New Clients
Rarely Effective
Doing It Yourself
Fairly Easy
Regular Cost
Free - $1,500/month
Email Marketing
For Car Dealerships
WHY EMAIL MARKETING IS IMPORTANT
of consumers say that marketing emails influence their purchase decisions.
Personalized campaigns that keep you top of mind.
Email marketing is an essential component of a comprehensive digital marketing strategy for car dealerships. It offers a cost-effective way to keep existing customers informed about new inventory, specials, and upcoming events while generating new customer leads through referral programs.
Maintaining a comprehensive database of customer email addresses is crucial for effective email marketing. Forms on your website should be linked to your email marketing software, ensuring that new customers’ email addresses are automatically added to your database.
We recommend a monthly email newsletter to keep your current customers informed and engaged. This newsletter should contain valuable information about new inventory, specials, and tips related to car purchasing. Additionally, a referral program can be implemented to reward customers who refer new customers to your dealership, thereby boosting your client base.
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Car Dealership Blogging
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Blogging For Car Dealership
WHY BLOGGING IS IMPORTANT
more website visitors for businesses that prioritze blogs than those who don't.
Inject a dose of personality and expertise into your website.
Creating blog posts on your car dealership’s website is an effective way to increase your online presence and attract potential customers. By providing valuable content related to your inventory and services, you can build trust with your target audience and establish your dealership as an expert in your field. Additionally, blogging can improve your website’s search engine optimization, as search engines favor websites that regularly publish new and relevant content.
Consistently posting blogs is important to keep your website fresh and up-to-date. Ideally, you should aim to post at least one blog per month, focusing on a specific car model or feature that your dealership offers. Each blog should provide detailed information and helpful tips that are relevant to your target audience. You can also share your blog posts on your social media pages and through email marketing campaigns to increase your reach and engagement.
Creating high-quality blog content regularly can be challenging for busy car dealerships. To solve this problem, many businesses choose to outsource their blogging duties to digital agencies or freelance writers. This allows you to ensure that your blog posts are well-written, informative, and engaging, without taking up too much of your staff’s time. By outsourcing your blog writing, you can focus on providing exceptional customer service and growing your dealership.
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Car Dealership Business Partnerships
Acquiring New Clients
Fairly Effective
Doing It Yourself
Easy
Regular Cost
Free
Car Dealership
Business Partnerships
WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
increase in revenue growth for businesses that have successful partnerships.
Two is better than one. Join forces to elevate your brands.
Collaborating with other businesses can provide numerous benefits for car dealerships aiming to broaden their reach and improve their financial performance. By partnering with complementary businesses, they can pool resources, expertise, and networks to offer a more extensive range of services and attract more leads.
Partnering with local media outlets is one effective way for car dealerships to promote their inventory, raise brand awareness, and position themselves as industry experts. Writing articles or appearing on TV shows can be beneficial ways to showcase vehicles, as well as reach a larger audience. Hosting contests, giveaways, and events on social media in collaboration with other businesses can help to build relationships with customers and generate excitement around new models or promotions.
It’s crucial to choose partners that share similar values and commitment to success. Successful partnerships rely on communication and clear expectations to ensure that both parties benefit. Partnering with reputable businesses and maintaining a collaborative relationship can help to increase customer traffic, boost revenue, and establish a stronger brand image for your car dealership.
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Car Dealership Referral Strategies
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult
Regular Cost
Free
Car Dealership
Referral Strategies
WHY REFERRAL STRATEGIES ARE IMPORTANT
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.
Incentivize loyal customers to become brand ambassadors.
Referrals can be an effective tool for car dealerships to attract new customers who trust the recommendation of someone they know. A structured referral program can increase business and retain loyal customers. Incentives like discounts or free services can encourage current customers to refer their friends and family to the dealership.
To have a successful referral program, it’s crucial to have a clear process in place for both customers and staff. The staff can play a significant role in generating referrals by utilizing their relationships with customers. Incentivizing staff to participate in the referral program can encourage them to become brand ambassadors and increase financial incentives for referring customers.
The referral program should be simple and easy to understand, implement, and communicate to customers. It includes a straightforward referral process, clear guidelines for incentives, and smooth redemption of rewards. A well-executed referral program can spread the word about the car dealership, increase customer loyalty, and lead to sustained growth and revenue.
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Car Dealership Open Houses & Events
Acquiring New Clients
Fairly Effective
Doing It Yourself
Time-Consuming
Typical Cost
$500+/event
Car Dealership
Open Houses & Events
WHY OPEN HOUSES & EVENTS ARE IMPORTANT
of consumers have a more positive opinion of a brand after attending an event.
Create unforgettable brand experiences for your customers.
Hosting an open house event can be a valuable marketing tool for car dealerships. It allows the dealership to showcase its services, facilities, and inventory while connecting with the local community and potential customers. An open house event can be customized to the ideal customer to ensure its success. For example, an “Electric Car Test Drive Day” or a “Family Day” with activities and food can be organized to attract families looking for a new car.
Hosting regular open house events, at least once a year, can help maintain customer engagement and loyalty. These events must be informative, fun, and engaging. By evaluating feedback from past events, dealerships can identify areas for improvement and make each event even better. Successful open house events can help attract new customers and build a loyal customer base for the dealership.
More connections with less time and effort.
Learn how Digital Marketing helps your car dealership connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!