Corporate Lawyers
Marketing.
The Complete Guide.
This comprehensive guide explores effective marketing channels for corporate law firms, categorized into two sections: digital marketing ideas and traditional marketing ideas. The goal is to expand your law firm’s reach and attract new clients.
If you’re seeking to expand your law firm’s client base, schedule a quick consultation with us today to receive customized solutions aligned with your unique business objectives.
Corporate Lawyers
Digital Marketing
Corporate law firms need to have a strong digital marketing strategy in today’s competitive landscape. Whether your law firm is new or well-established, digital marketing is an essential component of your marketing plan. Building a robust online presence is essential to attract and retain clients. Social media, blogs, email campaigns, multimedia content, and accurate directory listings can also help to enhance a corporate law firm’s online presence and reputation, leading to increased brand recognition and better conversion rates. By neglecting digital marketing, corporate law firms risk losing potential clients to their more digitally-savvy competitors.
Digital Marketing for Corporate Lawyers
Corporate law firms come in many shapes and sizes, but they all face the same challenge of promoting their services and attracting new clients. To maximize their return on investment, corporate law firms need to adopt a mix of digital and traditional marketing strategies in their overall plan. Building a strong online presence, starting with your website, is crucial. This presence extends to social media, blogs, email campaigns, multimedia content, and accurate directory listings. A robust online presence can positively impact your bottom line by increasing your visibility and attracting new clients.
Effort Gauge
Corporate Lawyers Website Design
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$3,500+ (custom)
Corporate Lawyers
Web Development
WHY WEBSITE DEVELOPMENT IS IMPORTANT
of visitors hesitate to trust your business if your website is not high-quality.
of users are less likely to return to a website after a bad experience.
of users are more likely to make a purchase from a mobile-friendly website.
Your website is your digital business card.
Your corporate law firm’s website is often the first point of contact for potential clients and sets the tone for their initial impressions of your firm. It is crucial to create a website that effectively communicates your brand and showcases your legal expertise. Your website should be responsive, compatible with all devices, and easy to navigate. It should also make it easy for clients to contact your firm for inquiries or consultation scheduling.
It is essential to entrust your website design to a digital marketing agency with specialized expertise in corporate law firm website design. At Prospekt Digital, we have extensive experience in developing conversion strategies tailored to the corporate law industry. We understand the importance of incorporating design elements such as informative blogs, persuasive calls-to-action, and showcasing your team’s expertise to encourage potential clients to contact your firm for their legal needs.
Key components for a corporate law firm's website:
- Valuable Information
- Engaging Aesthetics
- Clear Brand Image
- Mobile Friendly
- Optimized For High-Conversions
Valuable Insights
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Corporate Lawyers Search Engine Optimization (SEO)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Corporate Law SEO
WHY SEO IS IMPORTANT
of all Google searchers click websites that are on the first page.
of online experiences begin with a search engine.
of website traffic comes directly from organic search.
The art of optimizing your online presence.
Search engine optimization (SEO) is a crucial aspect of digital marketing for corporate law firms. It involves optimizing your website to increase its visibility on search engine results pages (SERPs) and drive more traffic to your site. By implementing SEO strategies, your law firm can improve its online presence and attract potential clients who are searching for relevant legal services.
Effective SEO strategies for corporate law firms include keyword research, website optimization, content creation, link building, and local SEO. Keyword research involves identifying the most relevant keywords and phrases that potential clients are using to search for legal services online. Website optimization involves making sure that your website is structured in a way that is easy for search engines to crawl and index.
Content creation is another essential component of SEO for law firms. Creating high-quality and informative content, such as blog posts, white papers, and case studies, can help establish your firm as a thought leader in your practice area and drive more traffic to your website.
Link building is another crucial aspect of SEO for law firms, which involves acquiring backlinks from other relevant and authoritative websites. Local SEO involves optimizing your website and online listings for local searches, such as “corporate law firms near me.”
At Prospekt Digital, we have extensive experience in SEO for corporate law firms and can help you implement a customized strategy to improve your online visibility and attract new clients.
5 Key strategies to corporate law SEO success:
- Content Building
- Link Generating
- Website Structure Organization
- Key-Word Research
- Website Optimization
Effort Gauge
Corporate Lawyers Local Search
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult and Tedious
Regular Cost
$250+/month
Local Directory Listings For Corporate Lawyers
WHY LOCAL SEARCH IS IMPORTANT
of Google users who perform a local search will visit a businesses within 5 miles of their location.
of all Google searches are seeking local information.
of local mobile searches result in a store visit within one day.
The digital compass which points to your website.
Having consistent and accurate NAP+ (name, address, phone number, and other essential information) across all online directories is crucial for corporate law firms. With the abundance of online directories available, maintaining and verifying the information can be time-consuming. However, inaccurate or inconsistent information can lead to search engines identifying the firm as separate businesses, ultimately hurting their search rankings.
Ensuring consistency of information promotes trust and credibility with potential clients and helps increase traffic to the firm’s website. Additionally, consistent NAP+ plays a critical role in the firm’s overall SEO marketing strategy. By working with a reputable digital marketing agency, corporate law firms can ensure accurate and consistent information across all online directories, helping them stay ahead of the competition.
NAP+ information must be accurate and consistent:
- Business Name
- Business Address
- Business Phone
- Business Services
- Business Hours
- Business Photos
- Links To Website
Effort Gauge
Corporate Lawyers Social Media Marketing (SMM)
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Corporate Lawyers Social Media Marketing
WHY SMM IS IMPORTANT
of users are directly influenced by a brand's social media.
of social media users use social media to research products.
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
The virtual megaphone that amplifies your brand.
Social media has become a crucial component of modern marketing strategies for corporate law firms. With an active social media presence, firms can build trust with potential clients and establish their brand as a reputable and reliable provider of legal services. Moreover, social media allows firms to connect with clients on a more personal level, making it easier for them to engage with the practice and become loyal customers.
Consistent posting is key to a successful social media strategy, which means sharing regular updates, legal insights, and educational content that resonates with the target audience. However, managing social media profiles can be a time-consuming task that distracts from core legal services and other critical business operations.
If a firm’s staff is unable to keep up with social media management, it may be worth considering outsourcing to a reputable agency like Prospekt Digital. By partnering with us, firms can offload the burden of daily posting and engagement, ensuring that their profiles remain active and engaging without requiring a significant investment of time and resources from the team.
Social Media Marketing requirements:
- Staying consistent
- Engage with potential and current clients
- Researching your target audience
- Developing and maintaining a clear brand image
- Frequent posting every week
- Attractive and informating content
Effort Gauge
Corporate Lawyers Search Engine Marketing (SEM)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Google PPC Ads For Corporate Lawyers
WHY GOOGLE PPC (SEM) IS IMPORTANT
of search engine users say finding relevant information is easier with paid ads.
of people click on Google Ads when they are looking to buy an item online.
of the clicks on a Google page are on the top 3 paid advertising spots.
The high-speed elevator to the top of search results.
Google’s PPC advertising is an excellent way for corporate law firms to increase their online visibility and attract more leads. By placing ads at the top of search engine results pages, PPC can drive traffic to your website and generate leads that can ultimately lead to increased revenue.
However, running successful PPC campaigns requires expertise and an in-depth understanding of search engine marketing principles. At Prospekt Digital, we have the experience and expertise to create targeted, effective PPC campaigns that maximize ROI and generate high-quality leads for your firm.
Our strategy begins with extensive research on your target audience, competition, and market trends. We then use this information to craft ads that speak directly to your potential clients, highlighting your unique selling points and benefits. By targeting the right keywords and demographics, your PPC ads will be more likely to attract clicks from the people most interested in your services. Those who click your ads will be directed to high-conversion landing pages designed to maximize your ROI.
A high Ad Quality Score determines an ads visibility and cost:
- Ad and keyword relevance
- Landing page experience
- Expected click-through rate (CTR)
- Ad format
- Historical ad performance
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Corporate Lawyers Facebook & Instagram Ads
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Facebook & Instagram Ads For Corporate Law
WHY META ADVERTISING IS IMPORTANT
of Facebook users visit the site daily, and 51% visit multiple times per day.
of Instagram users discover new products through the app.
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
The virtual racecar that drives traffic to your website.
Facebook and Instagram advertising are effective ways for corporate law firms to connect with potential clients and promote their services. With over 2 billion active users on Facebook and over 1 billion on Instagram, these platforms offer a unique opportunity for law firms to reach their target audience and generate high-quality leads.
At Prospekt Digital, we begin by conducting a thorough analysis of your target audience and competition to create ads that are highly targeted and engaging. We use the latest tools and technology to create and manage ads that are designed to attract clicks and generate leads.
Our Facebook and Instagram ads for corporate law firms use visually appealing images, videos, and other multimedia content to showcase the benefits of your services. We also use targeted ad copy and messaging that speaks directly to potential clients, highlighting your firm’s unique selling points and benefits. By leveraging Facebook and Instagram advertising, we can help your firm connect with the right audience and grow your business.
Successful Facebook and Instagram ad requirements:
- Clear campaign objective
- Targeted audience
- Compelling ad copy and creative
- Relevant, high-quality landing page
- A/B testing and optimization
- Ad budget management
Effort Gauge
Corporate Lawyers TikTok Ads & User-Generated Content (UGC)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
TikTok Ads & UGC For Corporate Lawyers
WHY TIKTOK ADS AND UGC IS IMPORTANT
of TikTok users have discovered a new product or service on the platform.
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.
The dynamic duo with a goal to boost your brand.
TikTok advertising for corporate law firms involves creating and promoting videos that showcase the firm’s expertise, services, and unique value proposition. These ads can be targeted to specific demographics, interests, and behaviors, allowing the firm to reach the people who are most likely to be interested in their legal services.
User-generated content (UGC) on TikTok involves encouraging clients and influencers to create and share their own videos promoting the firm’s services. This can include testimonials, case studies, and other content that showcases the firm’s successes and expertise.
Both TikTok advertising and UGC can be highly effective for corporate law firms looking to reach a younger audience and increase brand awareness. At Prospekt Digital, we help law firms leverage the power of this platform to showcase their unique services and expertise in a creative and engaging way, generating interest and attracting new clients.
Effective TikTok ad campaign requirements:
- Clear campaign objectives
- Engaging ad creatives
- Targeted audience
- Trend-focused
- Influencer partnerships
- Measurable goals
- Regular optimization
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Offline Corporate Lawyers Advertising Methods
Acquiring New Clients
Minimally Effective
Doing It Yourself
Difficult & Expensive
Regular Cost
$300 - $50,000/month
Traditional Corporate Lawyers Advertising Methods
MINIMUM COST:
- Transit Ads (Bus/Stops Interior or Exterior: $500+/month
- Local TV Ads: $500+ for 30 second ads
- Local Radio Ads: $2,000+ per month
- Billboard Ads: $1,000+ per month
- Local Newspaper Ads: $1,000+ for quarter page
- Direct Mail: $300+ for 1,000 post cards
Old-school methods that captivate audiences.
In today’s digital age, traditional marketing channels such as radio commercials, bus stops, TV ads, billboards, and direct mail are becoming less effective for corporate law firms looking to promote their services. These methods of advertising target potential clients when they are not in the digital world, making it harder to reach the right audience. While these ads may reach some of the target audience, there is no guarantee that they will be effective, and the cost of production and placement can be high.
In contrast, paid digital ads allow corporate law firms to reach their target audience more effectively and at a lower cost. With paid search ads in a search engine marketing campaign, businesses only pay when users click on their ads, making it a cost-effective way to generate leads and attract new business. At Prospekt Digital, we believe in the power of digital marketing, and we offer a variety of digital marketing solutions to help corporate law firms grow their business.
While there is still a place for traditional advertising, it’s important to track their effectiveness and ROI to ensure that they are cost-effective. We have options for tracking the effectiveness of traditional media by directing specific media to specific landing pages or to certain distinct phone numbers. This can help businesses determine the effectiveness of traditional advertising and make informed decisions about where to allocate their marketing budget.
Traditional marketing is on the decline.
For corporate law firms, digital marketing is increasingly becoming essential to stand out in a highly competitive industry. With the rise of technology and the internet, clients are more likely to search for legal services online. At Prospekt Digital, we specialize in developing and executing digital marketing strategies for corporate law firms. Our team of experts can help you create a strong online presence, develop targeted campaigns, and monitor and optimize your marketing efforts to maximize ROI. By leveraging the power of digital marketing, corporate law firms can reach their target audience, establish their brand as a reliable and reputable provider of legal services, and ultimately grow their business.
Effort Gauge
Corporate Lawyers Email Marketing
Acquiring New Clients
Rarely Effective
Doing It Yourself
Fairly Easy
Regular Cost
Free - $1,500/month
Email Marketing For
Corporate Lawyers
WHY EMAIL MARKETING IS IMPORTANT
of consumers say that marketing emails influence their purchase decisions.
Personalized campaigns that keep you top of mind.
Email marketing can be a powerful tool for corporate law firms to connect with their clients, keep them informed, and promote new services. When choosing an email marketing platform, it’s essential to consider factors such as ease of use and pricing. The cost of email marketing is typically based on the frequency of emails sent and the size of the email list.
At Prospekt Digital, we recommend sending regular emails to keep clients engaged and informed. This could include updates on new legal developments, insights on recent court cases, and helpful legal tips. It’s also important to have a referral program in place that rewards clients for referring new business to your firm.
To manage your email list effectively, your staff needs to collect email addresses and maintain a comprehensive database. This can be done by using a connected form that directly links your website to your email marketing software. This allows you to track the success of your email campaigns and make necessary adjustments to improve performance.
User
Effort Gauge
Corporate Lawyers Blogging
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Blogging For Corporate Lawyers
WHY BLOGGING IS IMPORTANT
more website visitors for businesses that prioritze blogs than those who don't.
Inject a dose of personality and expertise into your website.
Creating regular blog posts on your corporate law firm’s website can be an effective way to enhance your business’s online presence. Blogging can drive traffic to your website, attract potential clients, and provide valuable content to share on your social media pages and through email marketing. It’s also an essential part of SEO, as search engines view blogs as fresh content and reward websites that regularly post new content.
Blogs are an effective way to engage both existing and potential clients by providing valuable information on legal topics relevant to your target audience. The most important aspect of creating blog posts is consistency. Posting a new blog at least once each month ensures that your website remains current and up-to-date. Each blog should focus on a specific legal topic, providing detailed information and helpful tips that are relevant to your target audience.
Writing high-quality content on a regular basis can be challenging for corporate law firms. This is why many businesses choose to outsource their blogging duties to a digital agency or a freelance writer. By doing so, businesses can ensure that their blog posts are fresh, relevant, and of high quality. In-house staff can still contribute to the blog, but outsourcing the majority of the work ensures that the task of creating new blog posts each month is not overwhelming.
Effort Gauge
Corporate Lawyers Business Partnerships
Acquiring New Clients
Fairly Effective
Doing It Yourself
Easy
Regular Cost
Free
Corporate Lawyers
Business Partnerships
WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
increase in revenue growth for businesses that have successful partnerships.
Two is better than one. Join forces to elevate your brands.
While you may view your corporate law firm as a standalone practice, there are benefits to considering adding partners or associations to your business strategy. These partners don’t necessarily need to be co-owners or shareholders, but rather businesses that complement your services and can refer clients back and forth. For example, if your firm specializes in intellectual property law, partnering with a first-rate patent search firm can create a flow of referrals and increase revenue for both businesses.
However, the possibilities for partnerships extend beyond straight business referrals. For instance, your firm could offer to write articles for the local newspaper on changes to corporate law regulations, which can help increase brand awareness and establish your business as an authority in the industry. Local TV stations in smaller markets are often interested in featuring interviews with legal experts, providing another opportunity for exposure. You could also team up with other businesses that strive to help their customers protect their intellectual property by collaborating on social media content or hosting a legal workshop with a local business development center.
It’s important to ensure that both businesses are committed to each other’s success and that clear partnership expectations are set from the beginning. A successful partnership involves more than simply exchanging referrals – it requires a willingness to collaborate, support each other, and communicate regularly. By creating strong partnerships, you can provide your clients with a more comprehensive range of services and increase your business’s revenue. Moreover, partnerships offer the opportunity to pool resources, share expertise, and tap into each other’s networks to reach new audiences.
Effort Gauge
Corporate Lawyers Referral Strategies
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult
Regular Cost
Free
Corporate Lawyers
Referral Strategies
WHY REFERRAL STRATEGIES ARE IMPORTANT
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.
Incentivize loyal customers to become brand ambassadors.
Referrals are highly valuable for corporate law firms as they indicate that the referred party trusts the firm and believes in its capabilities. Having a well-structured referral program can be an excellent way for law firms to attract new clients and retain existing ones. A referral program could involve offering an incentive to current clients for referring their friends and family to the firm, such as a discount on legal fees or a free consultation.
To make the referral program successful, it is vital to have a clear process in place for both clients and staff. The program should be straightforward and easy to implement, with clear instructions on how to refer someone to the firm. Staff members should also be incentivized to generate referrals, which can be achieved through a commission-based system or other rewards.
By implementing a successful referral program, corporate law firms can increase their client base, improve brand loyalty, and boost revenue. However, it is crucial to ensure that the program is easy to understand and communicate to clients, as well as being consistent with the firm’s overall marketing strategy
Effort Gauge
Corporate Lawyers Open Houses & Events
Acquiring New Clients
Fairly Effective
Doing It Yourself
Time-Consuming
Typical Cost
$500+/event
Corporate Lawyers
Open Houses & Events
WHY OPEN HOUSES & EVENTS ARE IMPORTANT
of consumers have a more positive opinion of a brand after attending an event.
Create unforgettable brand experiences for your customers.
When it comes to choosing a corporate law firm, clients prioritize factors such as legal expertise, recommendations from trusted sources, and the overall quality of service provided. To showcase these values and attract potential clients, hosting an open house can be an excellent strategy.
An open house provides an opportunity to celebrate your current clients, introduce your firm to new clients, and engage with the community. It’s a chance to showcase your legal services and facilities, build client loyalty, and attract new business. Whether you host a “Grand Reopening” after remodelling, a yearly “Open House,” or a “Grand Opening” for a new law firm location, events can introduce your firm to many interested individuals who may not have considered working with you before.
To ensure a successful event, it’s essential to think of your ideal client and tailor the event to their preferences. For example, if your firm specializes in business law, you could host a “Legal Tips for Small Business Owners” event. You can offer discounts on legal services, have a drawing for a complimentary consultation, and offer catered food, activities, demonstrations, and office tours with staff members.
Hosting an open house at least once a year is recommended to maintain client engagement and to learn from previous events to make each one better than the last. By offering a fun and informative event, you can build your brand, engage with your clients, and attract new clients to your firm.
More connections with less time and effort.
Learn how Digital Marketing helps your corporate law firm connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!