Criminal Lawyers Marketing.
The Complete Guide.
In this comprehensive guide, we have compiled various marketing strategies that criminal lawyers can implement to expand their reach and attract more clients. We have categorized these strategies into two categories: digital marketing and traditional marketing.
Our ultimate goal is to help your law firm grow and succeed. If you are interested in taking your criminal law practice to the next level, we encourage you to contact us for a consultation. Our team of experts will work with you to develop customized solutions that align with your business goals.
Criminal Lawyers
Digital Marketing
To remain competitive and reach new clients, it’s crucial for criminal lawyers to engage in digital marketing. Establishing a strong online presence can help you showcase your services, build trust, and establish your firm as a leader in the industry. Effective digital marketing involves more than just having a well-designed website – it also requires utilizing various online platforms such as social media, informative blogs, accurate directory listings, reputation management, search engine optimization, and pay-per-click advertising. By leveraging these tools and targeting your marketing efforts, you can attract and retain clients for your criminal law practice.
Digital Marketing for Criminal Lawyers
Digital marketing is essential for criminal law firms to attract clients and remain competitive in today’s digital landscape. By building a strong online presence through various digital marketing channels, criminal law firms can showcase their services, establish themselves as experts in the field, and attract new clients. Digital marketing offers better tracking and measurement of marketing efforts through tools such as Google Analytics. These insights can help criminal law firms make data-driven decisions to optimize their marketing strategies and continually improve their online presence.
Effort Gauge
Criminal Lawyers Website Design
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$3,500+ (custom)
Criminal Lawyers
Web Development
WHY WEBSITE DEVELOPMENT IS IMPORTANT
of visitors hesitate to trust your business if your website is not high-quality.
of users are less likely to return to a website after a bad experience.
of users are more likely to make a purchase from a mobile-friendly website.
Your website is your digital business card.
Your criminal law firm’s website is a critical component of your online presence and plays a significant role in attracting potential clients. An effective website should have a visually appealing design that conveys your practice’s services and values while being user-friendly and easy to navigate. It should be designed to engage visitors and encourage them to contact your firm for legal representation.
Your website should feature information about your criminal law services, your experienced team, and your successful case outcomes. It should also be fully responsive and compatible with different devices, ensuring that potential clients can easily access the information they need and contact your firm with ease.
It’s crucial to choose a digital marketing agency with specialized expertise in criminal law website design. Prospekt Digital has extensive experience in creating high-converting websites for criminal law firms. Our team uses specific design elements, such as case study highlights, informative blogs, and FAQ sections, to encourage potential clients to schedule consultations. We will ensure that your website accurately represents your brand and effectively communicates the benefits of your services.
Key components for a criminal law firm's website:
- Valuable Information
- Engaging Aesthetics
- Clear Brand Image
- Mobile Friendly
- Optimized For High-Conversions
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Criminal Lawyers Search Engine Optimization (SEO)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Criminal Lawyers SEO
WHY SEO IS IMPORTANT
of all Google searchers click websites that are on the first page.
of online experiences begin with a search engine.
of website traffic comes directly from organic search.
The art of optimizing your online presence.
Improving the online visibility of your criminal law practice is essential, and search engine optimization (SEO) plays a critical role in achieving this goal. SEO aims to enhance the relevance and authority of your website to search engines like Google, attracting more visitors to your site. By optimizing your website for specific keywords and phrases, you increase your chances of ranking higher on search engine results pages (SERPs) when a potential client types a query into a search engine.
Effective SEO for criminal law practices involves various tactics, including conducting thorough keyword research, optimizing your website’s content and structure, building high-quality backlinks, and staying up-to-date with the latest trends and best practices. It’s important to note that SEO is an ongoing process, as Google’s algorithm constantly evolves, and your competitors are always working to improve their SEO strategies.
At Prospekt Digital, we provide customized SEO solutions tailored to your business goals, ensuring that your criminal law practice’s website ranks high in search results and attracts more leads. Our team of experts stays abreast of the latest industry trends and best practices to help improve your online visibility, ultimately leading to more client leads and conversions.
5 Key strategies to criminal law SEO success:
- Content Building
- Link Generating
- Website Structure Organization
- Key-Word Research
- Website Optimization
Effort Gauge
Criminal Lawyers Local Search
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult and Tedious
Regular Cost
$250+/month
Local Directory Listings For
Criminal Lawyers
WHY LOCAL SEARCH IS IMPORTANT
of Google users who perform a local search will visit a businesses within 5 miles of their location.
of all Google searches are seeking local information.
of local mobile searches result in a store visit within one day.
The digital compass which points to your website.
Maintaining accurate and consistent online directory listings is equally important for criminal lawyers to improve their online presence. Inconsistent information across directories can confuse search engines and negatively impact the law firm’s online reputation.
It is important for criminal lawyers to ensure that their NAP+ information, including the law firm’s name, address, phone number, and other essential details, is consistent across all directories. This consistency helps build trust with potential clients and increases traffic to the law firm’s website. Consistent listings across various directories can also help search engines understand the law firm’s location and services, ultimately resulting in higher search engine rankings and increased visibility.
At Prospekt Digital, we assist criminal lawyers in verifying and maintaining their directory listings to ensure that they stand out in the crowded digital space and attract more client leads. Our team of experts helps ensure that the law firm’s online directory listings are accurate and consistent, helping to establish the law firm’s online credibility and reputation.
NAP+ information must be accurate and consistent:
- Business Name
- Business Address
- Business Phone
- Business Services
- Business Hours
- Business Photos
- Links To Website
Effort Gauge
Criminal Lawyers Social Media Marketing (SMM)
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Criminal Lawyers SMM
WHY SMM IS IMPORTANT
of users are directly influenced by a brand's social media.
of social media users use social media to research products.
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand.
The virtual megaphone that amplifies your brand.
Criminal law firms can benefit greatly from an active social media presence, allowing them to showcase their expertise and share informative content about various legal procedures and services. However, managing multiple social media profiles can be a time-consuming task, especially for busy firms that prioritize providing high-quality legal services to their clients.
At Prospekt Digital, we offer a comprehensive social media management service that takes the burden of consistent posting and engagement off your team’s shoulders. With our expertise, your law firm’s social media profiles remain active, engaging, and up-to-date, without requiring a significant investment of time and resources from your team. Our team of social media experts creates custom social media plans tailored to your firm’s unique needs and goals.
We craft engaging content that resonates with your target audience, including high-quality images, videos, and informative posts that highlight your services and expertise. With our help, your criminal law firm can build a strong online presence, attract new clients, and establish your practice as a leading provider of legal services in your area.
Social Media Marketing requirements:
- Staying consistent
- Engage with potential and current clients
- Researching your target audience
- Developing and maintaining a clear brand image
- Frequent posting every week
- Attractive and informating content
Effort Gauge
Criminal Lawyers Search Engine Marketing (SEM)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Google PPC Ads For Criminal Lawyers
WHY GOOGLE PPC (SEM) IS IMPORTANT
of search engine users say finding relevant information is easier with paid ads.
of people click on Google Ads when they are looking to buy an item online.
of the clicks on a Google page are on the top 3 paid advertising spots.
The high-speed elevator to the top of search results.
Criminal law firms can utilize paid search advertising to enhance their online presence and attract potential clients. By leveraging Google’s Pay Per Click (PPC) advertising, law firms can increase their visibility online and attract clicks from users searching for relevant terms. PPC campaigns can be an affordable way to generate leads and attract new business, as payment is only required when someone clicks on the ad.
However, creating and managing successful PPC campaigns requires specialized expertise and an in-depth understanding of search engine marketing principles. Prospekt Digital’s team of experts can help criminal law firms create targeted and effective PPC campaigns that maximize return on investment and generate high-quality leads.
Our team conducts extensive research on the target audience, competition, and market trends to craft ads that resonate with potential clients. By targeting the right keywords and demographics, the PPC ads will attract clicks from individuals who are most interested in the law firm’s services, leading to a higher return on investment. We work closely with the law firm to ensure that the PPC campaign aligns with their specific business goals and provides measurable results.
A high Ad Quality Score determines an ads visibility and cost:
- Ad and keyword relevance
- Landing page experience
- Expected click-through rate (CTR)
- Ad format
- Historical ad performance
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Criminal Lawyers Facebook & Instagram Ads
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
Facebook & Instagram Advertisements For
Criminal Lawyers
WHY META ADVERTISING IS IMPORTANT
of Facebook users visit the site daily, and 51% visit multiple times per day.
of Instagram users discover new products through the app.
of Instagram users have visited a website to make a purchase after seeing a product or service on the platform.
The virtual racecar that drives traffic to your website.
Criminal law firms can leverage Facebook and Instagram advertising to promote their services and reach potential clients effectively. These social media platforms have billions of active users, offering unparalleled opportunities to build brand awareness and attract leads.
At Prospekt Digital, we start by conducting a comprehensive analysis of the firm’s target audience and competition. Based on this information, we create highly-targeted ads that appeal to potential clients. By utilizing advanced technology and tools, we develop and manage visually appealing Facebook and Instagram ads that highlight the benefits of the firm’s legal services.
Our team uses multimedia content like images, videos, and other visually engaging elements to showcase the firm’s offerings. We also tailor ad messaging and copy to appeal directly to potential clients, emphasizing the firm’s unique selling points and advantages.
We continuously analyze and optimize the ads to maximize return on investment and effectiveness, ensuring that the firm’s message reaches the right audience. With our comprehensive Facebook and Instagram advertising solutions, criminal law firms can build brand awareness and attract high-quality leads while maximizing ROI.
Successful Facebook and Instagram ad requirements:
- Clear campaign objective
- Targeted audience
- Compelling ad copy and creative
- Relevant, high-quality landing page
- A/B testing and optimization
- Ad budget management
Effort Gauge
Criminal Law TikTok Ads & User-Generated Content (UGC)
Acquiring New Clients
Very Effective
Doing It Yourself
Extremely Difficult
Regular Cost
$1,000+/month
TikTok Ads & UGC For Criminal Lawyers
WHY TIKTOK ADS AND UGC IS IMPORTANT
of TikTok users have discovered a new product or service on the platform.
increase in ad recall and a 100% increase in click-through rate (CTR) when incorporating UGC into TikTok Ads.
of consumers say that UGC influences their purchasing decisions. 71% of consumers say that UGC makes them feel more connected to a brand.
The dynamic duo with a goal to boost your brand.
In order to reach a younger audience and increase brand awareness, criminal law firms can take advantage of TikTok advertising and user-generated content (UGC). By creating visually appealing videos that showcase their services and promoting them to specific demographics, interests, and behaviors, criminal law firms can reach potential clients who are most likely to need their services.
In addition to advertising, user-generated content (UGC) can also be an effective tool for criminal law firms on TikTok. Encouraging clients and influencers to create and share their own videos showcasing their experiences and the benefits of their services can build trust and create social proof.
Prospekt Digital can assist criminal law firms in leveraging TikTok’s potential by creating engaging and creative content that highlights their services and expertise. We tailor content to the perfect audience, maximizing visibility and generating interest in the firm.
Effective TikTok ad campaign requirements:
- Clear campaign objectives
- Engaging ad creatives
- Targeted audience
- Trend-focused
- Influencer partnerships
- Measurable goals
- Regular optimization
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Offline Criminal Lawyers Advertising Methods
Acquiring New Clients
Minimally Effective
Doing It Yourself
Difficult & Expensive
Regular Cost
$300 - $50,000/month
Traditional
Criminal Law Firm Advertising Methods
MINIMUM COST:
- Transit Ads (Bus/Stops Interior or Exterior: $500+/month
- Local TV Ads: $500+ for 30 second ads
- Local Radio Ads: $2,000+ per month
- Billboard Ads: $1,000+ per month
- Local Newspaper Ads: $1,000+ for quarter page
- Direct Mail: $300+ for 1,000 post cards
Old-school methods that captivate audiences.
As technology advances, traditional marketing channels such as television, radio, and billboards have become less effective in reaching potential clients for criminal law firms. These channels target individuals when they are not in the digital world, making it challenging to reach the right audience. Furthermore, traditional advertising methods can be expensive and difficult to track their effectiveness.
We understand the importance of digital marketing for criminal law firms and offer a variety of solutions to reach the target audience effectively. Our digital marketing campaigns include paid search ads, social media ads, and email marketing. Paid search ads are cost-effective as businesses only pay when users click on their ads, allowing them to generate leads and attract new clients without breaking the bank.
Although traditional advertising can still be effective in some cases, we believe it is crucial to track its effectiveness and return on investment to ensure it is cost-effective.
Traditional marketing is on the decline.
With the world becoming more digital, traditional marketing channels such as TV, radio, and print are becoming less effective in promoting criminal law firms. In order to remain competitive, criminal law firms need to prioritize digital marketing to increase brand awareness, attract more leads, and ultimately drive revenue growth. By leveraging digital marketing channels such as social media, email marketing, and paid search ads, firms can effectively reach their target audience and gain a competitive advantage.
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Criminal Lawyers Email Marketing
Acquiring New Clients
Rarely Effective
Doing It Yourself
Fairly Easy
Regular Cost
Free - $1,500/month
Email Marketing
For Criminal Lawyers
WHY EMAIL MARKETING IS IMPORTANT
of consumers say that marketing emails influence their purchase decisions.
Personalized campaigns that keep you top of mind.
Email marketing is also a valuable tool for criminal lawyers to reach and engage with their audience. Building and maintaining an up-to-date email database of clients and prospects is key to any effective email marketing strategy. Criminal lawyers can utilize email marketing to keep clients informed of important legal news, changes in laws, and upcoming events, while also generating new leads through referral programs.
It is important to create personalized and targeted email campaigns that are relevant to the recipients. This can be achieved through segmenting your email database and creating tailored content that addresses specific concerns or interests of each segment. It is also important to include a clear call-to-action in each email, such as scheduling a consultation or requesting more information.
Regularly sending out informative newsletters and updates can help build trust and credibility with current clients and keep them engaged. Incentivizing current clients to refer new clients to the practice can also be an effective way to generate new leads and expand the client base.
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Criminal Lawyers Blogging
Acquiring New Clients
Very Effective
Doing It Yourself
Time-Consuming
Regular Cost
Free - $1,000+/month
Blogging For Criminal Lawyers
WHY BLOGGING IS IMPORTANT
more website visitors for businesses that prioritze blogs than those who don't.
Inject a dose of personality and expertise into your website.
Creating blog posts on your criminal law firm’s website is an effective strategy to establish your firm’s authority in the industry, and attract potential clients. By offering informative content related to your services, you can build trust with your target audience and demonstrate your expertise in the field. Blogging can also enhance your website’s search engine optimization, as search engines prefer websites that regularly publish new and relevant content.
To keep your website updated and fresh, it’s important to post blogs consistently. Ideally, you should aim to publish at least one blog per month, focusing on a specific legal topic that your firm specializes in. Each blog should offer comprehensive information and helpful tips that are relevant to your target audience. You can share your blog posts on your social media pages and through email marketing campaigns to increase your reach and engagement.
Generating high-quality blog content regularly can be challenging for busy criminal law firms. To tackle this issue, many businesses choose to outsource their blogging tasks to digital agencies or freelance writers. This ensures that your blog posts are well-written, informative, and engaging without taking up too much of your staff’s time. By outsourcing your blog writing, you can focus on providing excellent legal services and growing your practice.
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Criminal Lawyers Business Partnerships
Acquiring New Clients
Fairly Effective
Doing It Yourself
Easy
Regular Cost
Free
Criminal Lawyers
Business Partnerships
WHY BUSINESS PARTNERSHIPS ARE IMPORTANT
increase in revenue growth for businesses that have successful partnerships.
Two is better than one. Join forces to elevate your brands.
Partnering with other businesses can be a highly effective strategy for criminal lawyers looking to increase their visibility and revenue. By teaming up with complementary businesses, law firms can leverage each other’s expertise, resources, and networks to expand their service offerings and reach a wider audience.
One effective way for criminal lawyers to collaborate with other businesses is by partnering with local media outlets. This can involve writing articles or appearing on TV shows to showcase their expertise and establish themselves as industry experts. Hosting webinars, podcasts, or events on social media in partnership with other businesses can also be an effective way to build relationships with potential clients and generate buzz around new services or products.
To ensure a successful partnership, it’s important to choose partners that share similar values and are committed to success. Clear communication and defined expectations are crucial to ensure that both parties benefit. By partnering with reputable businesses and maintaining a collaborative relationship, criminal lawyers can increase client traffic, boost revenue, and enhance their brand image.
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Criminal Lawyers Referral Strategies
Acquiring New Clients
Very Effective
Doing It Yourself
Difficult
Regular Cost
Free
Criminal Lawyers
Referral Strategies
WHY REFERRAL STRATEGIES ARE IMPORTANT
of new business comes from referrals. Referred customers are 18% more likely to stay with a business long-term.
Incentivize loyal customers to become brand ambassadors.
Referrals are a valuable tool for criminal lawyers to attract new clients who trust the recommendation of someone they know. A structured referral program can help increase business and retain loyal clients. Offering incentives like discounts or free consultations can encourage current clients to refer their friends and family to the law firm.
To have a successful referral program, it’s important to establish a clear process for both clients and staff. Staff can play a significant role in generating referrals by utilizing their relationships with clients. Encouraging staff to participate in the referral program can motivate them to become brand advocates and increase financial incentives for referring clients.
The referral program should be simple and easy to understand, with clear guidelines for incentives, a straightforward referral process, and smooth reward redemption. A well-executed referral program can spread the word about the law firm, increase client loyalty, and lead to sustained growth and revenue.
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Criminal Lawyers Open Houses & Events
Acquiring New Clients
Fairly Effective
Doing It Yourself
Time-Consuming
Typical Cost
$500+/event
Criminal Lawyers
Open Houses & Events
WHY OPEN HOUSES & EVENTS ARE IMPORTANT
of consumers have a more positive opinion of a brand after attending an event.
Create unforgettable brand experiences for your customers.
Hosting an open house event can be a valuable marketing strategy for criminal lawyers to attract new clients and build relationships with the local community. By showcasing their legal expertise, services, and values, criminal lawyers can increase their visibility and establish themselves as trusted authorities in the field.
Open house events can be tailored to attract potential clients and highlight the specific services and expertise of the law firm. Offering informative sessions, Q&A panels, and networking opportunities can make the event engaging and informative for attendees.
It’s essential to host open house events regularly, at least once a year, to maintain engagement with clients and the local community. By gathering feedback from past events, criminal lawyers can identify areas for improvement and make each event even more successful.
A well-executed open house event can increase brand awareness, attract new clients, and ultimately drive revenue growth for the criminal law firm.
More connections with less time and effort.
Learn how Digital Marketing helps your criminal law firm connect with more current and prospective clients and keep them engaged with your brand. It's easier and more affordable than ever!