This local SEO guide for spas gets your brand name on the map, quite literally.
Prospekt Digital’s top tips for local SEO help small businesses grow both their online visibility and traffic and increases walk-ins.
By now, you may have already heard about the importance of search engine optimization for small businesses. So, what is the difference between SEO and local SEO?
Find out all you need to know in our local SEO guide for spas.
What Is Local SEO for Spas?
SEO stands for search engine optimization. It refers to a set of online tools and techniques that help with boosting your business’ ranking on search engines.
In other words, a smart and effective SEO strategy gets your website on the first results page of Google, Bing and other online search engines. This makes it more likely for people to find your business.
Local SEO is a bit more specific. It’s not just about ranking high in general but about ranking high for local searches.
A local search is when a person attaches a location to their search query. Google’s ‘near me’ function is a good example. Med spas in Toronto is another example.
Google connects local search queries to Google Maps. This quick access to directions to your spa increases the number of walk-ins and bookings.
The goal of local SEO is ranking for the top 3 map results. Google only highlights 3 businesses on the map while the lower ranking businesses need more specific search queries to show up in the results.
This local SEO guide for spas includes the essential steps for making it into the top 3 local search results.
1. Set Up a Google My Business (GMB) Page
The first step of any local SEO guide for spas must explain how to set up a Google My Business page. A GMB includes all the business information that Google shows for its location results.
GMB profiles are displayed on the left next to the Google Maps results. Clicking on one of these profiles provides more extensive information.
Register your spa for a Google Business account and then fill in as much profile information as you can. The essentials are;
2. Set Up a City Page for Multiple Locations
Does your spa have several locations in the same city? Then your local SEO guide for spas should start with how to set up a city page.
Google City Pages are a directory of businesses in a certain city. Google curates this list from the top ranking businesses in their GMB listings.
To land on the Google City Page you need to not only complete your GMB page but also have enough positive reviews. Businesses with at least 4 stars are more likely to rank for the City Page.
3. Register on Review Websites
Getting good reviews is one of the elements that improves the ranking of your med spa, massage spa or day spa. Make sure your business is registered on all the most popular review websites so you can better monitor the activity.
The most important review websites for spas are (in no particular order);
4. Correct Citations
We already mentioned earlier in our local SEO guide for spas that you should register your business on review websites to monitor activity. Another reason why you need to do this is to make sure that the reviews and directory listings are correct.
Nothing is more confusing than having a business listed at the wrong address. Also, people mentioning and tagging the wrong business means you are losing out on potential ranking.
As a registered member of review websites and online directories, you can correct these errors.
5. Check-In Frequently
This is where your local SEO guide for spas ventures into social media. Know how you can tag a location on social media platforms like Facebook and Instagram?
That check-in function is actually good for business. The more your spa location gets tagged on social media, the higher your search ranking.
Eventually, after enough tags, your location pops up as one of the tag suggestions automatically. So, encourage your staff to check-in at work and always add a location tag to your social media posts.
6. Make Your Website Mobile-Friendly
Our local SEO guide for spas not only tells you what you need to do but also why you need to do it. This is why you need to make your website mobile-friendly.
Most local SEO searches are done on a mobile phone and most often by people on-the-go. In other words, they are already on their way to the neighbourhood and need a quick answer.
If your website is responsive, another term for mobile-friendly, it is much more likely for these on-the-go people to check out your med spa or day spa. Bad web design is one of the quickest ways to lose a potential client.
7. Use SEO Tools & Manage the Back-End
Making your spa website mobile-friendly is not the only back-end task on our local SEO guide for spas. In fact, the list of local SEO tasks is rather long.
Since the back-end SEO requirements are more on the technical side, it is easier and more effective to have a professional deal with it. This leaves you free to handle the creative side of content and branding.
The Prospekt Digital team completely understands that managing local SEO rankings can be confusing. Luckily for you, we have the experience to make it simpler for you.
A local SEO guide for spas is handy but we can do one better; we can handle all the back-end SEO tasks for you. Marketing a med spa, day spa or massage spa is a full time job so why not delegate and lighten your workload?
Whether it’s a Day Spa, Med-Spa, or Beauty Spa. We can help take your spa marketing to the next level
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