How to Gain More Spa Customers Through Your Website
Everybody loves a good spa but you need the appropriate spa marketing techniques to convince your target market that your small business is the best. Designing a beautiful and informative website is the first step to reaching more customers.
Yes, social media marketing is essential for building a following for your business but any business without a strong website eyes as less professional. Spa visitors want pure luxury and your website is the perfect tool to portray that image to your customers.
Let us help you with your spa marketing plan with these top tips to gain more customers through your spa’s website.
Provide All the Important Information
Social media accounts are great for engagement but they are not the ideal format for providing comprehensive information. That is what the website is for.
The first item on your spa marketing checklist should be making sure that all the necessary information is available and easy to find on the website.
This includes:
- Phone number
- Opening hours
- Address with a Google Maps location
- Services
- Special promotions
- Price list
- How to book an appointment
- The products that you use
- Social media accounts
Choose the Right Colours
Let’s start with the basic elements of smart web design for a spa. Relaxation and luxury are two key words for describing any spa and the website should strongly convey this message.
The colour scheme of a website is very important. For spas specifically, it should be eye-catching yet calming to match the key message of luxury and relaxation.
This is often translated into a lot of white and neutral tones. On the other hand, spas that have a more eclectic brand identity might combine white with a bright pink or gold.
Keep It Clean and Functional
Besides the colour palette, the general layout and functionality should simplify the website experience for the visitors. You are more likely to get new customers booking an appointment when the website is easy to navigate.
It is best to consult a professional web designer, one that has a strong portfolio in UI and UX and of course spa marketing. It is also smart to hire a photographer for professional shots that you can use as stock photos.
Integrate an Online Booking System
Spa marketing ideas are only successful if it leads to more bookings. An online booking system improves your lead generation and makes managing the appointments easier for you.
Compare different online booking systems and decide which one is the best fit in terms of functionality, UX and budget. A nice bonus is if it also has spa marketing features integrated into the software.
Manage Customer Data
Besides spa marketing purposes, the website is also an useful tool for managing customer data. Your customer database is essential to building customer loyalty and launching more targeted spa marketing campaigns.
There are several customer data management programs available. Check whether your current management system is a good match or ask your web designer which programme is easily integrated.
Link to Social Media Accounts
Don’t put all your eggs in one basket. Yes, a gorgeous and customer-friendly website is important but a complete spa marketing plan also incorporates an effective social media strategy.
Make sure that all your social media accounts, Instagram, Facebook and Twitter, are connected to the website. There should be a link to your website in the bio of each social media account. Also consider starting a blog on the website and promoting it through your social media.
Optimize the Website for SEO
SEO stands for Search Engine Optimization and refers to the techniques used to improve the website’s ranking in search engines. Ranking the website on the first results page has many advantages for small businesses.
SEO is a complex and ever changing branch of spa marketing so it is best to consult a professional. At Prospekt Digital we can handle every aspect of making sure your website is SEO optimized.
Take a look at how we helped Divine Spa with their SEO and digital marketing efforts.
Share Videos
Videos are increasingly used as a spa marketing tool so it is wise to join the trend. Potential customers like to see videos because they give a better depiction of the spa experience. Videos are also more eye-catching than photos.
Consider the videos a creative outlet for spa marketing. Think about which aspects of your spa you would like to showcase. Then, hire a videographer so they can take care of the specifics such as lighting, the flow and editing.
Incorporate Google Advertising into Your Spa Marketing Plan
Google is the king when it comes to marketing a website. Your Google ranking strongly influences your lead generation so a successful website should make use of all the tools available through Google.
Google Advertising is one of the most popular and effective ways for businesses to improve their ranking in the search engine. There is some science behind an effective Google Advertising plan so don’t rush this step.
Work with Professionals who Understand Spa Marketing
There are many reasons why you should collaborate with professionals to develop the most effective spa marketing plan. If not for anything else, do it to lighten your workload because small business owners already have a lot of roles and tasks to juggle.
A digital marketing agency will have the knowledge and experience on which strategies are the most successful and which elements are unmissable. They can guide you through the process and make sure that nothing is forgotten along the way.
Let us lighten your load and help you build an attractive, informative and highly functional website for your spa. We can handle everything from web design to SEO and developing a spa marketing plan to catapult your business to new heights.
Trust in our digital marketing expertise. Consider it your chance to indulge in a luxury and relax more so that you have more time and focus on running the spa.
Whether it’s a Day Spa, Med-Spa, or Beauty Spa. We can help take your spa marketing to the next level
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